Complete Web Monitoring - New from O'Reilly

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***For Immediate Release***

CONTACT:   	Kathryn Barrett
(707) 827-7314
kathrynb@oreilly.com

Complete Web Monitoring--New from O'Reilly
Watching Your Visitors, Performance, Communities, and Competitors

Sebastopol, CAâ€"Do you really understand your online presence? Are you confident that visitors can
use your website? Do you know their motivations? How do online communities perceive your company?
To innovate and adapt your business quickly, you must know the answers to these questions.

"Complete Web Monitoring" (O'Reilly, US $49.99), by Alistair Croll and Sean Power, demonstrates how
to measure every aspect of your web presenceâ€"including analytics, backend performance, usability,
communities, customer feedback, and competitive analysisâ€"whether you're running an e-commerce
site, a community, a media property, or a Software-as-a-Service company. This book's concrete
examples, clear explanations, and practical recommendations make it essential for anyone who runs a
website.

With this book you will:

* Discover how visitors use and interact with your site through web analytics, segmentation,
conversions, and user interaction analysis
* Find out your market's motivations with voice-of-the-customer research
* Measure the health and availability of your website with synthetic testing and real-user
monitoring
* Track communities related to your online presence, including social networks, forums, blogs,
microblogs, wikis, and social news aggregators
* Understand how to assemble this data into clear reports tailored to your organization and
audience

You can't fix what you don't measure. "Complete Web Monitoring" shows you how to transform missed
opportunities, frustrated users, and spiraling costs into online success.

For a review copy or more information please email kathrynb@oreilly.com. Please include your
delivery address and contact information.

Alistair Croll is an analyst at research firm Bitcurrent, where he covers emerging web
technologies, networking, and online applications. He also writes for a variety of blogs and is the
author of numerous articles on Internet performance, security, cloud computing, and web
technologies.

Sean Power spends way too much time on the computer and needs to get out more. He has worked as a
web systems administrator since the mid 90s, has worked with online communities for companies such
as MTV Northern Europe, and helped users reduce the headaches of managing and monitoring web
infrastructures through Coradiant, a web performance monitoring vendor. You can find out more about
him on LinkedIn (http://post.oreilly.com/rd/9z1zqttaddlgaileuk36b5ggpsqf3t...), hear him
ramble away on Twitter (http://post.oreilly.com/rd/9z1zvvm11ppkthmq7nvnieadst62lb...), or
read about other stuff he's thinking of at the website he shares with Alistair, Total Web
Monitoring.

Additional Resources:
For more information about the book, including table of contents, index, author bios, and cover
graphic, see: http://post.oreilly.com/rd/9z1z60906j007443pq5pt02kab85p5...

Complete Web Monitoring
http://post.oreilly.com/rd/9z1z6ak0rkiavhfolcflr5j7c1r37f...
Alistair Croll, Sean Power
ISBN 10: 9780596155131, 662 pages,
Book Price: $49.99 USD, £38.50 GBP
PDF Price: $39.99 USD
order@oreilly.com
1-800-998-9938
1-707-827-7000

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