InsideMobile Conference registration and call for papers

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For Immediate Release
For more information, contact:
Mary Rotman (707) 827-7119 or pressroom@oreilly.com

InsideMobile Conference Registration and Call for Papers Now Open--O'Reilly Media Alert
Attn: Business Editors, Feature Editors, and Calendar Editors

Sebastopol, CA--Interested in learning more about the growing mobile industry? Looking for
information on developing for mobile platforms? Wanting a way to get ahead in your field? If so,
the newly announced InsideMobile Conference, co-produced by O'Reilly Media and 360Conferences, on
July 26-27, 2009, in San Jose, CA, is a must-attend event.

InsideMobile will show you how to work with the top mobile platforms available today--all in one
exhilarating, extremely focused conference. Happening right in the middle of the "Summer of the
Smartphone," this conference will teach the basics of developing on major mobile platforms such as
iPhone, Blackberry, Palm webOS, Windows Mobile, and Android.

In addition, you will learn:

- How to develop for the small screen, and how to deal with other mobile platform eccentricities
- Ways to make money with mobile applications
- What it takes to develop for more than one platform at a time
- What tools you'll need to be a successful mobile developer
- The differences among platforms and what makes each one unique

John Wilker, co-founder of 360Conferences with Tom Ortega, says the goal of InsideMobile is
twofold: "We want to give developers an opportunity to get down and dirty with each platform. This
way an attendee can walk away knowing which technology feels better for them. We [also] want to
bring together developers in those spaces for more open-ended conversations that are technology
agnostic. This way you can talk about the general problems and frustrations of the space vs. the
individual technology."

Ortega says that the conference is specifically designed for developers, and provides a perfect
opportunity to network with established mobile developers. "Come to the show to get down and dirty
with mobile. If geek talk gets your blood flowing, sign up."

Attendees will benefit from the insight of developers, entrepreneurs, and mobile industry veterans.
Featured speakers include:

- Francisco Diaz-Mitoma, co-founder of Tonnect
Francisco is a founder and vice-president of strategy at Tonnect, which enables mobile gaming
services. He has also collaborated with various non-profits including Sonny Fox Consultants, an
initiative by the former President of Academy of Arts and Sciences, to execute eco-education
strategies.

- Gus Holcomb, principal engineer with Twin Technologies
Gus is responsible for architecting client's mobile applications, especially for the iPhone. He has
led projects to optimize data retrieval for low bandwidth networks, coordinate design, engineering,
and QA resources. He is also well versed in web services, cloud computing, and integrated social
media.

- Phil Libin, CEO of Evernote
Phil is an entrepreneur and executive who has led two internet companies from the very beginning to
proven commercial success, and helped three others through rapid growth. Previously, Phil was
founder and CEO of Engine 5, a leading Boston-based internet software development company acquired
by Vignette Corporation in early 2000, where he went on to serve as principal architect and chief
technologist for applications.

- Giorgio Natili, Founder and Head of GNStudio
Girgio is an Adobe community expert, a W3C member and was a Forum Nokia Champion. He is head of his
own company, GNStudio, which has been operating in the web development field for the past seven
years. More recently his interests have broadened to include developing mobile applications and
e-learning tools.

- Raj Singh, Vice President of Business Development for Skyfire
Raj is a mobile industry veteran having worked in all aspects of mobile over the past 10 years.
Currently, Raj is vice president of business development for Skyfire, a mobile browser that
supports the full web including Flash 8, 9, JavaScript, and QuickTime. Raj has also made
contributions to a number of mobile user and expert groups including the JCP, MMA, and the
Bluetooth SIG.

- Brian Fling, author of "Mobile Design and Development" (O'Reilly, August 2009)
Brian has been working in both the mobile and web industries for close to a decade as an
entrepreneur, consultant and employee. He is a frequent speaker and author on the issues on mobile
design, the mobile web and mobile user experience.

- Dan Burcaw, co-founder of Push IO, LLC
Dan Burcaw is an entrepreneur and technologist at heart. He founded Terra Soft Solutions, the
company behind Yellow Dog Linux, where he architected solutions for the U.S. Department of Defense.
Burcaw also recently co-founded Push IO, LLC, a company providing smart infrastructure for smart
phone developers.

Sponsors include handset providers (Samsung), API Platform providers (eBay), and rich
analytics/advertising platforms (Medialets).

Have a mobile topic you'd like to propose? For information on how to submit your topic, see:
http://post.oreilly.com/rd/9z1z4eeovq6oir8f9lkoft1kblfe6p...

For more information on InsideMobile Conference, see:
http://post.oreilly.com/rd/9z1z7h6nvkt8h67atq7u6g7ojiihbc...

To keep up with conference news from John Wilker and Tom Ortega, see:
http://post.oreilly.com/rd/9z1z325ltf0b8ano72outrg9gtcfjo...

About 360Conferences:
Founded in 2007 to offer community focused developer conferences, 360Conferences currently offers
360Flex, for developers that build with the Adobe Flex and Flash Platform product line, and
360iDev, for developers that build with the Apple iPhone SDK. In addition, they have recently
announced a new ePrinting venture under the 360Whisperings brand. They have partnered with O'Reilly
to co-produce the InsideMobile and InsideRIA shows.

About O'Reilly
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines,
and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge
development, homing in on the technology trends that really matter and spurring their adoption by
amplifying "faint signals" from the alpha geeks who are creating the future. An active participant
in the technology community, the company has a long history of advocacy, meme-making, and
evangelism.

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