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FSF welcomes AdBard network for free software advertising

From:  Peter Brown <peterb-AT-fsf.org>
To:  info-press-AT-gnu.org
Subject:  [GNU/FSF Press] FSF welcomes AdBard network for free software advertising
Date:  Tue, 02 Jun 2009 09:19:37 -0400
Message-ID:  <4A2526E9.4030209@fsf.org>
Archive-link:  Article, Thread


    FSF welcomes AdBard network for free software advertising

BOSTON, Massachusetts, USA -- Tuesday June 2, 2009 -- The Free Software
Foundation (FSF) today welcomed the launch of AdBard a new advertising
network for technology based websites based upon the promotion of Free,
Libre and Open Source Software (FLOSS) friendly products and services.

The AdBard Network has been created by Tag1 Consulting to serve websites
dedicated to free software ideals, helping them connect with companies
selling products and services targeting a FLOSS audience. AdBard solves
the problem that more generic advertising has led to the display of
proprietary software products on sites that otherwise promote computer
user freedom.

"The Free Software Community now has an ethical alternative to ad
networks that promote proprietary software" said Peter Brown, Executive
Director of the Free Software Foundation. "This is a huge win for many
of the sites that serve our community. And we wish AdBard and the
websites that display AdBard adverts every success. We also hope this
will inspire other ad networks to adopt similar policies."

"AdBard is a great way for advertisers and publishers in the free
software community to come together and help grow the free software
services market." said Jeremy Andrew, CEO of Tag1.

The FSF receives no money from AdBard and has no financial interest in
Tag1 Consulting, but is making this announcement to help the
advertising-supported web sites in the free software community to stop
legitimizing proprietary software by advertising it.

Websites already using AdBard include http://Kerneltrap.org,
http://Libre.FM and http://BoycottNovell.com. For a complete list visit
http://adbard.net/adbard/websites.

Advertisers can find out more by visiting http://adbard.net/advertise.


      About the Free Software Foundation

The Free Software Foundation, founded in 1985, is dedicated to promoting
computer users' right to use, study, copy, modify, and redistribute
computer programs. The FSF promotes the development and use of free (as
in freedom) software -- particularly the GNU operating system and its
GNU/Linux variants -- and free documentation for free software. The FSF
also helps to spread awareness of the ethical and political issues of
freedom in the use of software, and its Web sites, located at fsf.org
and gnu.org, are an important source of information about GNU/Linux.
Donations to support the FSF's work can be made at
http://donate.fsf.org. Its headquarters are in Boston, MA, USA.


      About Tag1 Consulting, Inc.

Tag1 Consulting, Inc. is a distinguished professional consulting company
headquartered in sunny Florida, with an international presence providing
computer consulting services worldwide. Tag1 focuses on performance and
scalability consulting of GNU/Linux and *BSD, using Apache, PHP, MySQL
and PostgreSQL, specializing on Drupal performance. For more information
visit www.tag1consulting.com.


      Media Contact

Matt Lee Campaigns Manager Free Software Foundation
PHONE +1 (617) 542 5942 x25 campaigns@fsf.org

###

-- 
Peter T. Brown
Executive Director
Free Software Foundation
www.fsf.org www.gnu.org



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FSF And GNU Press mailing list <info-press@gnu.org>
http://lists.gnu.org/mailman/listinfo/info-press



(Log in to post comments)

FSF welcomes AdBard network for free software advertising

Posted Jun 3, 2009 1:06 UTC (Wed) by tzafrir (subscriber, #11501) [Link]

Adds require javascript. Which means that they not annoy me at all :-)

FSF welcomes AdBard network for free software advertising

Posted Jun 3, 2009 16:29 UTC (Wed) by proski (subscriber, #104) [Link]

Are you sure it's Javascript? I tried turning off Adblock Plus and NoScript on kerneltrap.org, and I still don't see any ads.

FSF welcomes AdBard network for free software advertising

Posted Jun 3, 2009 17:09 UTC (Wed) by tzafrir (subscriber, #11501) [Link]

I don't have AdBlock. I have NoScript (I'm for simplicity).

I noticed I see no ads in those pages. Looking at the source I saw a mere <script> tag that sources a single remote javascript file from their site.

FSF welcomes AdBard network for free software advertising

Posted Jun 3, 2009 14:04 UTC (Wed) by nix (subscriber, #2304) [Link]

So, this exists 'to serve websites dedicated to free software ideals,
helping them connect with companies selling products and services
targeting a FLOSS audience'. And *that* tells you as much as you ever need
to know about the advertising industry. The actual people whose attention
is stolen by these things? We're not customers. We're *targets*.

FSF welcomes AdBard network for free software advertising

Posted Jun 3, 2009 23:17 UTC (Wed) by coriordan (guest, #7544) [Link]

So you would have used the verb customerising instead? :-)

FSF welcomes AdBard network for free software advertising

Posted Jun 3, 2009 23:53 UTC (Wed) by nix (subscriber, #2304) [Link]

Changing the sentence wouldn't help. It's true: the sentence was just
being more truthful than its author perhaps thought.

(The Economist had a letter from the CEO of MyBuilder.com this week making
much the same point.)

FSF welcomes AdBard network for free software advertising

Posted Jun 4, 2009 8:45 UTC (Thu) by tzafrir (subscriber, #11501) [Link]

Either they are idealists with mis-wording or they are some scum capitalists looking at exploiting another market. The result is still the same: ads that don't annoy too much and thus will probably get more clicks and thus give some pocket money to some people providing useful information.

FSF welcomes AdBard network for free software advertising

Posted Jun 4, 2009 20:20 UTC (Thu) by nix (subscriber, #2304) [Link]

True. I know I'm biased against adverts of all kinds. Maybe this one is
good. (Google AdWords are good: not very annoying and amazingly sometimes
actually useful.)

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