The Twitter Book -- New from O'Reilly

For Immediate Release
For more information, a review copy, cover art, or interview with the
authors, contact:
Sara Peyton (707) 827-7118 or peyton@oreilly.com

The Twitter Book by Tim O'Reilly & Sarah Milstein--New from O'Reilly
The Definitive Guide to the Planet's Most Useful & Effective
Communications Channel

Sebastopol, CA--Given the intense media spotlight shining on Twitter right
now, chances are if you haven't twittered yet, you're probably considering
it. Even Oprah twittered for the first time recently and Twitter traffic
surged 43 percent as a result. 

So what is Twitter? Why is it so popular? How can you turn it into a
time-saver rather than a time-waster? And how can its 140-character
messages be a serious--and effective--way to boost your business? "The
Twitter Book" (O'Reilly, $19.99) answers all of those questions and many
more. 

"The Twitter Book" is co-written by two widely recognized Twitter
authorities. Co-author Tim O'Reilly (@timoreilly), founder and CEO of
O'Reilly Media, is now one of Twitter's most influential thought leaders
with more than 300,000 followers as of April 2009. Considered by many to
be the best computer book publisher in the world, O'Reilly Media coined
the term Web 2.0. 

"I give talks all the time where I throw up a picture or a screenshot of
an interesting website. And I thought we can do a book like that and it
would be a way of capturing the world of Twitter--screenshots of tweets,
screenshots of new applications, and a little bit of text telling you how
to use it," explains Tim about why he decided to take time out of his busy
schedule to develop "The Twitter Book." "So in a lot of ways the book is a
reflection of how I would give a talk about Twitter."

And co-author Sarah Milstein (@sarahm) frequently writes and speaks on
Twitter and is the 21st user of this service. "Our book will help you
understand the ways Twitter is useful and addictive and unlike any other
communications service--and how you can tap that power." Sarah says,
"Twitter gives companies unique opportunities to listen to and engage with
customers, partners, and other important stakeholders. In the book, we show
you how companies of all kinds are successfully turning Twitter into a
critical, two-way communications channel." 

Clearly and entertainingly written, "The Twitter Book" is brimming with
up-to-the-nanosecond tips for finding your stride in the fast-expanding
eddy of global tweets. This colorful guide will teach you everything you
need to know to quickly become a Twitter power user. It includes
information on the latest third party applications, strategies, and tactics
for how to turn Twitter into your personal newspaper, tracking breaking
news and learning what matters to you and your friends.

The innovative format illustrates Twitter best practices by showing
Twitter and supporting tools in action as demonstrated by more than 60 top
twitterers, whose work is included in the book. "The Twitter Book" also
sports a full color illustration on every page spread. This essential
guide will help you:

- Use Twitter to connect with colleagues, customers, family, and friends
- Stand out on Twitter, whether you're new to the service or already have
experience
- Avoid common Twitter gaffes and pitfalls
- Utilize Twitter--and the best third-party tools that help you manage
it--to build a critical professional communications channel

So if you want to know how to use Twitter like a pro, "The Twitter Book"
will get you up to speed fast. Indeed Cory Doctorow, co-editor of Boing
Boing (boingboing.net) and author of "Little Brother," agrees and says
"The Twitter Book" is "as easy to grasp as a tweet; this book cuts through
the tiresome twitterhype and delivers a bunch of sensible, down-to-earth
material on using and enjoying Twitter."

For a review copy or more information please email peyton@oreilly.com.
Please include your delivery address and contact information. Ebook review
copies are available now. Print review copies will be available May 20,
2009.

About the Authors
Tim O'Reilly is the founder and CEO of O'Reilly Media, Inc., thought by many 
to be the best computer book publisher in the world. O'Reilly Media also 
hosts conferences on technology topics, including the Web 2.0 Summit, the 
Web 2.0 Expo, the O'Reilly Open Source Convention, and the O'Reilly Emerging 
Technology Conference. Tim's blog, the O'Reilly Radar, "watches the alpha 
geeks" to determine emerging technology trends, and serves as a platform for 
advocacy about issues of importance to the technical community. Tim is an 
activist for open source and open standards, and an opponent of software 
patents and other incursions of new intellectual property laws into the public 
domain. Tim's long-term vision for his company is to change the world by 
spreading the knowledge of innovators. For everything Tim, see
tim.oreilly.com.

Sarah Milstein writes, speaks, and teaches frequently on Twitter. She is
also co-founder of 20slides.com, a site for lively, work-related workshops.
Previously, she was on the senior editorial staff at O'Reilly, where she
founded the Tools of Change for Publishing conference (TOC) and led the
development of the Missing Manuals, a best-selling series of computer
books for non-geeks. She's written for the series, too, co-authoring
"Google: The Missing Manual." Before joining O'Reilly, Sarah was a
freelance writer and editor, and a regular contributor to The New York
Times. She was also a program founder for Just Food, a
local-food-and-farms non-profit, and co-founder of Two Tomatoes Records, a
label that distributes and promotes the work of children's musician Laurie
Berkner.

For more information about the book, including table of contents, index,
author bio, and samples, see:
http://oreilly.com/catalog/9780596802813

For a video interview with Tim, information about the upcoming Twitter
Boot Camp, details about the upcoming free webcast with Tim & Sarah, and
more, see:
http://oreilly.com/go/twitter3


The Twitter Book
Tim O'Reilly, Sarah Milstein
ISBN: 9780596802813
Ebook: $15.99 US, Print Book: $19.99 US
order@oreilly.com
1-800-998-9938
1-707-827-7000
http://www.oreilly.com
1005 Gravenstein Highway North
Sebastopol, CA 95472

About O'Reilly
O'Reilly Media spreads the knowledge of innovators through its books,
online services, magazines, and conferences. Since 1978, O'Reilly Media
has been a chronicler and catalyst of cutting-edge development, homing in
on the technology trends that really matter and spurring their adoption by
amplifying "faint signals" from the alpha geeks who are creating the
future. An active participant in the technology community, the company has
a long history of advocacy, meme-making, and evangelism.

# # #

O'Reilly is a registered trademark of O'Reilly Media, Inc. All other
trademarks are property of their respective owners.