Dell & Oracle Customer News: Orange Telecom

DELL AND ORACLE ENABLE REAL-TIME DELIVERY OF INFORMATION TO ORANGE CUSTOMERS
 
Leading Mobile Telecoms Provider in UK Deploys Standards-based Technologies
for Multimedia Services
 
ROUND ROCK, Texas and REDWOOD SHORES, Calif., May 7, 2003 - Dell and Oracle
Corp. today announced that Orange has deployed a standards-based computing
platform, powered by Intel-based processors, to support up-to-the-minute
multimedia and SMS services to mobile phone customers in the United Kingdom.
 
The platform consists of four Dell PowerEdge(tm) servers running an Oracle9i
Database with Real Application Clusters and Red Hat Linux Advanced Server
using Intel(r) Xeon(tm) processors MP. It is the result of close work
between Dell, Intel and Oracle, and it has enabled Orange to significantly
increase overall service and performance while reducing total cost of
ownership.
 
The new cluster replaces a proprietary RISC-based platform and supports the
content delivery and subscriber databases critical to Orange services. With
the capability to store the user preferences for over 13 million Orange
customers, the subscriber database allows targeted information from
thousands of different topics, such as sports and horoscopes, to be
delivered directly to mobile phones. Content is delivered through the
company's portfolio of information portals which include website, WAP, SMS,
MMS, audio and video content services.
 
The combination of an increasing number of multi-media users and the variety
of information portals through which content can be accessed meant that a
high performance, reliable and stable solution was imperative. Because the
number of users and applications it supports is anticipated to grow, Orange
chose the Dell/Intel/Oracle platform due to its ability to easily and
rapidly scale out based on demand, without increasing the overall complexity
of managing the system.
 
Paul Thompson, head of technical operations for Orange Multimedia
Operations, explained further: "Intel technology was a key factor in our
choice of platform. Oracle database clusters, powered by Intel processors
and Dell servers, are not only some of the most cost effective and highest
performing systems available, they are based on market leading technology.
In addition, as we upgrade the system, we will be able to take advantage of
the latest Intel processor enhancements."
 
Oracle Consulting played a pivotal role in ensuring the system achieved
optimal performance before going live. As Paul Thompson continued: "With
the help of the Oracle Consulting team we were able to deliver twice the
performance, with a single Intel-based processor design, over our previous
dual-processor RISC system. After further optimization, and with the new
system consisting of four dual-processor nodes, the system has achieved up
to 10 times the performance at a reduced cost."
 
Rick Skett, director, Intel UK and Ireland, added: "This is truly a best of
breed solution. The combination of Intel processors and Dell servers
delivers outstanding power and flexibility. Add this to the stability of
Oracle9i Database with Real Application Clusters and Orange has a high
performance system that delivers excellent scalability and uptime at a price
that makes perfect sense."
 
With multi-media messaging placing extra demands on existing
infrastructures, and with users accessing information 24/7, high
availability and system performance is integral to success. John McLevy,
vice president of Oracle Enterprise Technology in Europe, Middle East and
Africa commented: "Oracle continues to evolve our technology offerings to
meet our customers' requirements for delivering enterprise class solutions
on Linux. We are seeing more customers like Orange using Linux-based
Oracle9i Database with Real Application Clusters on Dell and Intel to
achieve highly reliable, high performance solutions for customers at an
attractive price point."
 
Head of Dell's Enterprise Solutions in Europe, Middle East and Africa, Walid
Moneimne agreed, stating: "Customers today need to find ways to provide
better services, increase productivity and reduce costs, all of which are
being enabled by rapid advances in standard-based computing. Customers
replacing RISC-based systems in their back-end data centers with Dell, Intel
and Oracle solutions are providing new and better services to their
customers at a fraction of the cost of legacy proprietary platforms."
 
The cluster deployed by Orange MMO consists of four Dell PowerEdge 6650
servers connected to a Dell/EMC FC4700* system. Oracle9i Database with Real
Application Clusters is running on Red Hat Linux Advanced Server.
 
About Dell
Dell Computer Corporation (Nasdaq: DELL) is a premier provider of products
and services required for customers worldwide to build their
information-technology and Internet infrastructures. Company revenue for the
past year totaled $35.4 billion. Dell, through its direct business model,
designs, manufactures and customizes products and services to customer
requirements, and offers an extensive selection of software and peripherals.
Information on Dell and its products can be obtained at www.dell.com.
 
About Oracle Corp.
Oracle is the world's largest enterprise software company. For more
information about Oracle, visit our website www.oracle.com
 
Dell, PowerEdge and Dell | EMC are trademarks of Dell Computer Corporation.
Oracle is a trademark of Oracle Corporation and/or its affiliates.
Dell disclaims any proprietary interest in the marks and names of others.
Intel, Intel logo and Xeon are trademarks or registered trademarks of Intel
Corporation or its subsidiaries in the United States and other countries.
*Other names and brands may be claimed as the property of others
 
 

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