I'm indeed interested if this is really competitor to Neo FreeRunner or not. At least I've heard power management is somehow very specially hidden, so is it actually usable after you start taking your freedoms into use by installing eg. Debian (+ maybe FSO etc.)?
Similarly, is WLAN usable by a GPL'd driver or does it require something else besides a firmware to be uploaded, and are there any other binary blobs (GSM?) required for using some features? In FreeRunner, GSM and GPS are just serial modems under /dev, and it's 100% free code running on the CPU.
My guestimate would be that this is not really a competitor to Openmoko freedom-wise, but of course better than simple proprietary and/or vendor-locked phones.