The problem with Jef's posts, in my opinion, is that it is not good bullshit. Linux-hater's blog was tremendously good, for example, but Jef's posts are just ramblings. They have a point at times, often well hidden with the rambling, but the points are obvious and well known and either accepted or not accepted already without elaborating to N^10 bs level. Simply complete waste of time to have those messages here and they do harm to the general spirit around here. Partially because of the LWN comment system, they also prevent better discussion from happening.
FWIW, I love Fedora, Ubuntu, Debian, FreeBSD... and used SUSE for 7 years, but switched from it when I became aware that I _can_ choose a distro where non-free stuff does not need to be used (and later it became openSUSE but too late for me).
I do not agree negative marketing is good. It might be occasionally, when it's done well like that Revealing Errors, but generally negative people suck and do more harm than good. That's my only negative opinion ;)