You have to be seriously out of touch with reality to claim that writing large pools of code, releasing them under free licenses, and getting them adopted by everyone (including competitors) is the easy path, while rebranding existing code, not releasing yours under free licenses, and making minimal efforts to make the your few free contributions adopted is the hard one.
Mandriva took the same hard path as Red Hat. Ubuntu courageously decided not to bother.
Jef is annoying but he has real points. We haven't seen you answer his questions, so why should he not keep asking them?