Web 2.0 Expo Europe Examines Key Industry Themes

FOR IMMEDIATE RELEASE
For more information, contact:
Maureen Jennings
O'Reilly Media, Inc.
maureen@oreilly.com
or
Natalia Wodecki
TechWeb
natalia@cmp.com

Web 2.0 Expo Europe Examines Key Industry Themes

Program Gathers Visionaries, Entrepreneurs, VCs, Creatives, and
Technologists Who Think outside the Box for Success

San Francisco - October 8, 2008 - The second annual Web 2.0 Expo Europe
will define the current state of Web 2.0 and, more importantly, outline
its future. The three-day conference, co-produced by O'Reilly Media, Inc.
and TechWeb, will attract the largest pan-European community of
international technical, design, marketing, and business professionals,
entrepreneurs, start-ups, and VCs building, leveraging, and driving the
European Web economy. Each will bring a unique and insightful perspective
to the dynamic state of innovation happening on the Web. Scheduled for
October 21-23, 2008, Web 2.0 Expo Europe will be held at a new venue, the
Berliner Congress Center in Berlin, Germany.

"The dramatic growth in both consumer and enterprise adoption of Web 2.0
will bring even more attention to this sector during a period of economic
turmoil," said Jennifer Pahlka, co-chair of Web 2.0 Expo. "But it also
provides us an opportunity to revisit the core agenda of Web 2.0 and the
deeper possibilities it represents. At Web 2.0 Expo Europe, we'll talk
about why companies and individuals are making immediate strategic shifts,
but also investing in Web 2.0 for the long term."

The conference agenda is divided into four tracks: Design and User
Experience, Development, Marketing and Community, and Strategy and
Business Models. These tracks are designed to meet the increasing demand
for Web 2.0 comprehension and skills, and to build a broader understanding
within the European Web 2.0 community.

Web 2.0 Expo Europe will serve to dispel current myths and inspire
dialogue around subjects crucial to the success and development of this
platform. The agenda has been developed to address existing trends and
applications which will serve to enhance Web 2.0 in the future. Speakers are
leading executives, entrepreneurs and visionaries from across the US and
Europe, including:

Timo Arnall (Sweden), Oslo School of Architecture & Design - The Web in
the World

Drew Bartkiewicz (UK) Vice President of Cyber and Technology Risk, The
Hartford- The Emerging Business Risks of Web 2.0 Models

Markus Beckedahl (Germany), Creative Commons Germany / newthinking
communications GmbH - How do you CC?

Giel de Nijs (Netherlands), Philips Research - First Steps Towards an
Online User Experience Testing Community

Alexandra Deschamps (UK/Italy/Canada) Sonsino Tinker - In Case of
Turbulence: Open Source Hardware's Next Challenges

Bruno Figueiredo (Portugal), Ideias & Imagens, Lda. - Designing for Flow

Alberto Nardelli (Italy), UnLtdWorld - Changing the World for the Better
Using Web 2.0

Luis Suarez (Spain), IBM - Thinking outside the Inbox

The Web 2.0 Expo has also confirmed additional high profile keynotes who
will present topics that are foremost on their minds, such as Martin
Varsavsky, FON, Patrick McDevitt of TeleAtlas, Tariq Krim, Julian
Bleecker, from Nokia Design and Tony Coppel, Yahoo! Europe.

The Web 2.0 Expo conference series consistently provides attendees:

• A far-reaching conference program for Web professionals, marketers, and
entrepreneurs
• A bustling expo connecting the companies and projects of the Web
ecosystem
• In-depth workshops to get up to speed on essential new technologies
• A chance to hear news of the future from industry leaders and innovators
• An un-conference approach that turns the audience into participants
• Networking social events and hallway conversations throughout the entire
week of October 20th in Berlin that might change the way you work and
play

Web 2.0 Expo Europe is one of five key Web 2.0 conferences organized by
O'Reilly and TechWeb, which include Web 2.0 Summit and Web 2.0 Expo events
in San Francisco and New York. The Web 2.0 series has been bringing
together the most innovative and successful internet industry figures and
companies since 2004. The list of premier sponsors of Web Expo Europe this
year will grow as the event nears but currently includes Platinum sponsors
eBay, Mobile.de, Nokia and Silver sponsors AOL Developer Network,
Atlassian, Jive, Telligent, Zanox, and Zoho.

More information can be found at:
www.web2expo.com.

To sign up for newsletter:
http://newsletter.web2-0expo.com/

To sign up for the Facebook group:
http://www.new.facebook.com/pages/Web-20-Expo/30453332736

To follow on Twitter:
http://twitter.com/w2e_europe08

About O'Reilly
O'Reilly Media spreads the knowledge of innovators through its books,
online services, magazines, and conferences. Since 1978, O'Reilly has been
a chronicler and catalyst of leading-edge development, homing in on the
technology trends that really matter and spurring their adoption by
amplifying "faint signals" from the alpha geeks who are creating the
future. An active participant in the technology community, the company has
a long history of advocacy, meme-making, and evangelism. For more
information, visit: http://www.oreilly.com/. O'Reilly is a registered
trademark of O'Reilly Media, Inc. Other products mentioned may be trademarks
of their respective companies.

About TechWeb
TechWeb, the global leader in business technology media, is an innovative
business focused on serving the needs of technology decision-makers and
marketers worldwide. TechWeb produces the most respected and consumed
media brands in the business technology market. Today, more than 13.3
million business technology professionals actively engage in our
communities created around our global face-to-face events Interop, Web
2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network,
Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com,
and The Financial Technology Network; and the market leading,
award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall
Street & Technology magazines. TechWeb also provides end-to-end services
ranging from next-generation performance marketing, integrated media,
research, and analyst services. TechWeb is a division of United Business
Media, a global provider of news distribution and specialist information
services with a market capitalization of more than $2.5 billion. (13.3
million business decision-makers: based on # of monthly connections)

About United Business Media Limited (www.unitedbusinessmedia.com)
United Business Media Limited (UBM) is a global media and marketing
services company that informs markets and brings the world's buyers and
sellers together at events, online, in print, and with the information
they need to do business successfully. UBM serves professional and
commercial communities, from IT professionals to doctors, from journalists
to jewelry dealers, from farmers to pharmacists around the world. UBM
employs more than 6,500 people in more than 30 countries. UBM's businesses
operating in the US include CMPMedica, Commonwealth Business Media,
Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think
Services. UBM is listed on the London Stock Exchange (UBM.L) and has a
market capitalization of $2.5 billion.