This feels like a bit of a hastily put-together smoke screen for the publicity effect. It's unfortunate since it will yet again put the ubuntu users up against the upstream developers more, after all the flame blogging that has been going on recently.
Greg KH righteously slapped canonical in the face and told them to get their act together and fix the process. Maybe it was not polite, but it was based on indisputable numbers. I don't care how much ubuntu contributes to gnome personally. gnome != linux. Ubuntu would switch away from gnome to something else if it could in a jiffie.
This project aims at showing how well ubuntu is forwarding bugs upstream without actually helping upstream at all. The net effect is that ubuntu users will even more get the idea that upstream is the problem and causing their bugs, while ubuntu can sit at the sideline passing the blame.
Great way to make upstream developers appreciate you, ubuntu!