Well the real "offer" comes into sight when reading the full original:
"There’s one thing that could convince me to change the date of the next Ubuntu LTS:
the opportunity to collaborate with the other, large distributions on a coordinated major /
minor release cycle. If two out of three of Red Hat (RHEL), Novell (SLES) and Debian
are willing to agree in advance on a date to the nearest month, and thereby on a
combination of kernel, compiler toolchain, GNOME/KDE, X and OpenOffice versions,
and agree to a six-month and 2-3 year long term cycle, then I would happily realign
Ubuntu’s short and long-term cycles around that."
For me this sounds like: if the others do the coordination work of picking a date and the
corner stones of the distribution, Canonical may want to use the results. In other words:
offloading their core work. I wouldn't call that a nice offer.