Canonical has via Ubuntu contributed more of helpful, friendly attitude in the Linux user world than all other major distribution vendors combined.
I'm thinking that Ubuntu is something that shakes us techie nerds to realize there is more than code in the world. There is helping, community, friendship. You may think 'ubuntu' is marketing bs, I think it's the thing that makes Ubuntu what it is. Also, it's marketing, but maybe in addition to accepting "money" in Linux world we should not hate "marketing". They are all part of this world, anyway, and not evil by default but means to achieve something. I love Fedora's infinity etc. thing, too, it has a touch of also some non-technical in it.
This comment is as much to Greg KH (who has partially a point and partially is just offensive) as some of the other commenters. I'd hope for Greg and others also to read through Ubuntu's Code of Conduct and maybe even agree to it.