O'Reilly Tools of Change for Publishing 2009 Conference opens Call for Proposals

For Immediate Release

For more information contact:
Maureen Jennings
maureen@oreilly.com
707.827.7083

What We Talk about When We Talk about Publishing
O'Reilly Tools of Change for Publishing Conference Opens Call for
Proposals

Sebastopol, CA, July 30, 2008--The O'Reilly Tools of Change for Publishing
Conference 2009 will parse the future February 9-11, 2009, at the Marriot
Marquis in New York City. Following last year's sold-out conference in New
York, Program Chair Andrew Savikas invites proposals for conference
sessions and tutorials for this third year of the TOC Conference.

"The 2009 TOC Conference will explore the changing meaning of 'digital
publishing.' New devices like the Kindle and the iPhone have opened up new
sales and distribution channels for paid content, and those channels are
as open to new players as to existing publishers. New business models are
emerging that look very strange to a publisher, but at their core do the
familiar jobs of developing content, aggregating audiences, and connecting
the two. The act of publishing is here to stay, but the role of existing
publishers remains an open question," says Savikas. 

The TOC Conference will decipher the tools of change in this industry and
help cut through the hype for a more profitable future in publishing. From
authoring, editing, and layout to distribution and consumption, new
technologies are changing all aspects of publishing

TOC 09 will explore, and welcomes proposals on, topics including: 
- Managing the human side of change and innovation.
- Case studies of successful (or unsuccessful) new publishing
initiatives.
- Riding the wave instead of fighting the tide, such as using file-sharing
sites to increase sales.
- Strategies and tactics for incorporating Print-on-Demand into a supply
chain.
- Moving beyond books: selling merchandise, community, experience, and
other scarce goods in a world of "free."
- Strategies and tactics for incorporating ebooks into your publishing
program.
- Tools and challenges for an efficient all-digital workflow.
- Revising your P&Ls for the economics of digital publishing.
- Understanding and responding to the changing retail landscape.

Returning to New York for a second year, TOC 09 offers attendees:
- Plenary and keynote presentations that frame the visions of publishing's
future into a meaningful picture.
- Focused, expert-led breakout sessions covering both analysis and
practical advice.
- Half-day tutorials that dive deep into necessary skills and tools.
- A relevant Sponsor Gallery connecting attendees with the projects,
products, and services shaping industry change.
- Networking events and hallway conversations designed to help all
participants connect with like minds.

The third annual TOC Conference will also focus on industry-wide strategic
issues, like the changing retail and supply-chain landscape. In addition
to "long-view" trends (what does the fact that there are currently 448 sites
for buying mobile ebooks in Japan alone mean for US publishers?), speakers
will supply practical tales from the trenches from those who are already
experimenting and innovating on the digital frontier of paid content.

TOC 2008 sponsors and exhibitors included: Ingram, Cold Fusion
Entertainment, Copyright Clearance Center, Accenture, Adobe Systems,
Antenna House, Appingo, BookBank.com, codeMantra, Connotate, DNAML, HCL,
Innodata Isogen, itechne, LibreDigital, Lulu, Malloy, Mark Logic, The
Media Services Group, Microsoft Live Search Books, Near-Time, Qoop, Rsuite
CMS, and Value Chain International.

TOC 2008 also brought together representatives from companies and
organizations like: Simon & Schuster, Random House, American Booksellers
Association, Amazon.com, Appingo, Author Solutions, Inc., Barnes &
Noble.com, BookSquare, Bowker, Chronicle Books, Cold Fusion Entertainment,
Connotate, Copyright Clearance Center, Disney Publishing Worldwide,
Doubleday, Random House, Inc., Fodor's Travel, Follett Digital Resources,
Getty Publications, Good Company Communications, HarperCollins Publishers,
Hachette Book Group USA, Harvard Business School Publishing, CQ Press, F+W
Publications, Hewlett Packard, Houghton Mifflin Harcourt, IEEE, Ingram
Digital Group, Library Journal, LibreDigital, Lightning Source, Inc.,
Lulu, Loyola Press, Mark Logic, Microsoft, Microsoft Press, Oxford
University Press, Peachpit Press, Penguin Group, Princeton University
Press, Publishers Weekly, Really Strategies, Inc., Safari Books Online,
SAS Institute, Inc., Simon & Schuster, Sony, The Media Services Group, and
Zondervan.

Proposals will be accepted through August 25, 2008, and early registration
for attendees and media will open in October, 2008. Proposals may be
submitted to:
http://en.oreilly.com/toc2009/user/proposal/propose/cfp/36

For more information on the TOC Conference, visit:
http://toccon.com

For the latest from TOC on publishing innovation, visit the blog at:
http://toc.oreilly.com 

If you have ideas about areas you'd like to see included at the
conference, send a note to: toc-idea@oreilly.com

If you'd like to stay up to date on information relating to TOC, sign up
for the conference newsletter (login required) at:
http://www.oreillynet.com/cs/nl/home#conferences

For articles, blogs, photos, and other coverage of last year's event, go
to:
http://www.oreillynet.com/conferences/blog/toc/

To view video clips from TOC 2008, visit:
http://toccon.blip.tv

For speaker presentation slides from last year's TOC, visit:
http://en.oreilly.com/toc2008/public/schedule/proceedings

To read Tim O'Reilly's take on the future, go to the O'Reilly Radar at:
http://radar.oreilly.com

For information about sponsorship and exhibit opportunities at TOC 2009,
contact:
Sharon Cordesse at 707.827.7065 or scordesse@oreilly.com

For media inquiries, contact:
Maureen Jennings at: maureen@oreilly.com

If you would like to discuss forming a media or promotional partnership
with O'Reilly for an upcoming event, contact:
mediapartners@oreilly.com

About Andrew Savikas
Andrew Savikas is the General Manager of O'Reilly Media's Tools of Change
for Publishing division, which spreads the knowledge of publishing
innovators in person, online, and in print. In addition to serving as
Program Chair the TOC Conference, Andrew has led several Publishing
Technology initiatives at O'Reilly, including the design and deployment of
an open-standards-based XML content distribution platform. He is a
frequent speaker at publishing and content management conferences, a
regular contributor to the O'Reilly Radar blog, and the author of "Word
Hacks: Tips & Tools for Taming your Text". Andrew has an MBA from
Northeastern University in Boston and a B.S. in Media Studies from the
University of Illinois.

About O'Reilly Media
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