The Productive Programmer - New from O'Reilly

For Immediate Release
For more information, a review copy, cover art, or interview with the
author, contact:
Kathryn Barrett (707) 827-7314 or kathrynb@oreilly.com

The Productive Programmer - New From O'Reilly
Techniques for working smarter, better, faster, and cheaper

Sebastopol, CA--Anyone who develops software for a living needs a proven
way to produce it better, faster, and cheaper. "The Productive Programmer"
(O'Reilly, US $39.99) by master developer Neal Ford offers critical
timesaving and productivity tools that you can adopt right away, no matter
what platform you use. Ford not only offers advice on the mechanics of
productivity-how to work smarter, spurn interruptions, get the most out
your computer, and avoid repetition-he also details valuable practices
that will help you elude common traps, improve your code, and become more
valuable to your team. 

"Productivity is defined as the amount of useful work performed over
time," explains Ford. "Someone who is more productive performs more
effective work in a given time interval than someone less productive. This
book is all about how to become more productive as you go about the tasks
required to develop software."

By reading "The Productive Programmer," you'll learn to:

- Write the test before you write the code
- Manage the lifecycle of your objects fastidiously
- Build only what you need now, not what you might need later
- Apply ancient philosophies to software development
- Question authority, rather than blindly adhere to standards
- Make hard things easier and impossible things possible through
meta-programming
- Be sure all code within a method is at the same level of abstraction
- Pick the right editor and assemble the best tools for the job

This isn't theory, but the fruits of Ford's real-world experience as an
Application Architect at the global IT consultancy ThoughtWorks. Whether
you're a beginner or a pro with years of experience, you'll improve your
work and your career with the simple and straightforward principles in
"The Productive Programmer."

Neal Ford is an Application Architect at ThoughtWorks, a global IT
consultancy with an exclusive focus on end-to-end software development and
delivery. Before joining ThoughtWorks, was the Chief Technology Officer at
The DSW Group, Ltd., a nationally recognized training and development
firm.

For more information about the book, including table of contents, index,
author bio, and samples, see:
http://oreilly.com/catalog/9780596519780/

The Productive Programmer
Neal Ford
ISBN: 978-0-596-51978-0, 206 pages, US $39.99
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