LinuxWorld Keynoters announced

Just a quick update on August's LinuxWorld Conference & Expo in San
Francisco.  Today, show producer IDG World Expo announced that the
following individuals will deliver keynote addresses:

* Peter Blackmore, executive vice president of the Enterprise Systems
Group at HP

* Jonathan Schwartz, executive vice president, Software Group, at Sun
Microsystems

* Irving Wladawsky-Berger, general manager of e-business on demand,
IBM

* Charles Rozwat, executive vice president, Server Technologies
Division, Oracle Corporation

* A senior executive from Red Hat (more details will be announced in
the coming weeks)

All keynoters will discuss how and why Linux is becoming an
increasingly popular OS among large enterprises - in industries ranging
from financial services to life sciences - mainly because of its lower
cost structure and proven ability to manage mission-critical
applications as well (and in some cases better) than Microsoft Windows.

Also at LinuxWorld in August, a panel of industry analysts - led by
Larry Augustin at Azure Capital Partners - will convene to discuss the
state of open source adoption.  More details are included below.

Do let me know if you have any questions on today's announcement or
would like to speak to any of the folks below for more information on
their presentations at LinuxWorld.

Best,

Rob

Robert Halpin
MS&L for IDG World Expo, producer of LinuxWorld 


HP, IBM, Oracle, Red Hat and Sun Set Keynote Agenda for Upcoming
LinuxWorld Conference & Expo

Analysts from IDC, Azure Capital Partners and Forrester to discuss open
source market growth at first-ever LinuxWorld roundtable

FRAMINGHAM, Mass. - April 15, 2003 - IDG World Expo, the leading
producer of world-class tradeshows, conferences and events for IT
markets, today announced the keynote line-up for LinuxWorld Conference &
Expo®/San Francisco 2003, taking place August 4-7, 2003 at San
Francisco's Moscone Center. As the premier event exclusively focused on
Linux and open source solutions, LinuxWorld will feature presentations
by top executives from HP, IBM, Oracle, Red Hat and Sun, as well as a
special "State of Open Source" roundtable presented by leading industry
analysts for the first time at LinuxWorld.

Open to all registered LinuxWorld Conference & Expo attendees, the
keynote and roundtable presentations will paint a current picture of
open source adoption, impart key lessons and describe in real terms how
to run a business more efficiently with open source technology. As Linux
and open source technologies become increasingly mainstream, CIOs, CTOs
and even CEOs are assessing the benefits of introducing these
technologies to their enterprises. The keynotes and analyst roundtable
at LinuxWorld Conference & Expo are designed to help these C-level
executives as well as IT directors and network managers navigate their
way through open source strategies and implementations.

The LinuxWorld Conference & Expo opening keynote kicks off Tuesday,
August 5 at 10:30 a.m. when Peter Blackmore, executive vice president of
the Enterprise Systems Group at HP, takes the stage to discuss "Linux:
The Next Stage." In this presentation, Blackmore will discuss Linux's
growing popularity as an enterprise operating system in industries
ranging from life sciences to financial services and the vital role
partners play in driving this growth. 

"Linux is an important and growing operating system, gaining momentum
with many customers around the world," said Blackmore. "Linux and the
open source community have always been a priority at HP and we are
pleased to deliver this keynote at LinuxWorld."

Attendees will hear from Jonathan Schwartz, executive vice president,
Software Group, Sun Microsystems, Inc. on Tuesday, August 5 at 1:30 p.m.
 A representative from Red Hat will also deliver a keynote address on
Tuesday, August 5 at 4:30 p.m.  More details on this presentation will
be announced in the coming weeks.

On Wednesday, August 6 at 10:30 a.m., Irving Wladawsky-Berger, general
manager, e-business on demand, IBM Corporation will address "The Next
Step: e-business on Demand." Wladawsky-Berger will describe how an on
demand business responds to new challenges and opportunities, focuses on
its core competency, and takes advantage of variable cost structures. 

Charles Rozwat, executive vice president, Server Technologies Division,
Oracle Corporation, will also present a keynote presentation on
Wednesday, August 6th at 3:30 p.m.

LinuxWorld Conference & Expo will present its first-ever State of Open
Source Roundtable on Wednesday, August 6 at 1:30 p.m. Moderated by
industry luminary Larry Augustin, a partner at Azure Capital Partners,
this roundtable will feature the agreements and disagreements from the
perspectives of respected analysts, including:
·	Pierre Fricke, executive vice president of Web Application
Infrastructure and Product Lifecycle Management (PLM) Infrastructure,
D.H. Brown Associates, Inc.
·	Daniel Kusnetzky, vice president, IDC's System Software
research
·	Ted Schadler, principal analyst in software at Forrester
Research
·	George Weiss, vice president and research director, Gartner

Continuing the tradition of game show style open source entertainment,
the Golden Penguin Bowl promises to keep the crowd engaged as the Geeks
and the Nerds match wits. Chris DiBona, vice president of marketing and
co-founder, Damage Studios, Inc., will host the feature presentation on
the expo floor at noon on Tuesday, August 5. 

"Now that Linux and open source have become more mainstream to business
strategy, it's no longer a matter of 'if,' but 'when' and 'how,'" said
Rob Scheschareg, vice president of sales, marketing and product
development, IDG World Expo. "LinuxWorld attendees can expect to meet
like-minded professionals and leave with real-world insights and case
studies which will provide them with the tools to become heroes to their
companies."

For more information on the upcoming LinuxWorld Conference & Expo,
visit www.linuxworldexpo.com.

About LinuxWorld Conference & Expo
LinuxWorld Conference & Expo is the premier event exclusively focused
on Linux and open source solutions. As the world's most comprehensive
marketplace for open source products and services, LinuxWorld provides
business decision-makers with information and resources to implement
Linux and open source solutions into business infrastructure and
enterprise networks.  For more information or to register for the event,
visit the LinuxWorld Conference & Expo Web site at
www.linuxworldexpo.com, or call (800) 657-1474.  For exhibiting
opportunities, please contact Frank Netherwood (A-K) at (508) 424-4860
or Frank_Netherwood@idg.com or John Yurewicz (L-Z) at (508) 424-4852 or
John_Yurewicz@idg.com.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) produces technology-focused
tradeshows, conferences and events for professionals seeking world-class
education, peer-to-peer networking and one-stop comparison shopping.  As
the leading technology event management company, IDG World Expo
leverages its experience and knowledge of technology-focused events and
conferences, enabling technology companies to capture the attention and
loyalty of influential buyers.  IDG World Expo's portfolio of
conferences and events includes Macworld Conference & Expo, LinuxWorld
Conference & Expo, BioITWorld Conference & Expo, COMNET Conference &
Expo, Integrated Security Conference & Expo, BiometricsWorld Executive
Conference and Portable Power Conference & Expo.  IDG World Expo is a
business unit of IDG, the world's leading technology media, research and
event company.

About IDG
IDG publishes more than 300 magazines and newspapers and offers online
users the largest network of technology-specific sites around the world
through IDG.net (www.idg.net), which comprises more than 330 targeted
Web sites in 80 countries. IDG is also a leading producer of 168
computer-related events worldwide, and IDG's research company, IDC,
provides global market intelligence and advice through 51 offices in 43
countries. Company information is available at www.idg.com.

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