Learning Flex 3--New from O'Reilly

For Immediate Release
For more information, a review copy, cover art, or interview with the
author, contact:
Mary Rotman  (707) 827-7119 or maryr@oreilly.com

Learning Flex 3--New from O'Reilly Media
Getting up to Speed with Rich Internet Applications

Sebastopol, CA--How fast can you learn Adobe Flex 3? O'Reilly Media's
newest book on Flex--"Learning Flex 3" ($39.99)--offers an engagingly
unique, hands-on approach that allows you to tinker with examples right
away and create your own Rich Internet Applications (RIAs) with Flex
within the first few chapters. As you progress, you'll build an advanced
layout, add interactivity, work with data, and deploy your applications to
either the Web or the desktop.

And with this new release of Flex, time is of the essence. According to
author Alaric Cole, Flex is here to stay for the long run, and it's
catching on quickly.

"With the release of Flex and Flex Builder 3, the language and de facto
programming environment has matured to the point that they are suitable
for both beginners and experienced developers. With the open-source
initiative for Flex, I see widespread adoption taking place," says Cole, a
Flex developer from the beginning.

Not only is Flex catching on quickly with developers, but Cole believes it
may become the norm across the board. As he says, "Rich Internet
Applications are popping up all over the place, and may be the standard
for software in the very near future. Flex is a great choice for building
rich Internet applications, so it will continue to grow with the web."

"Learning Flex 3" provides clear, step-by-step instructions, along with
tips and tricks that Cole has gathered from years of using Flex and
teaching it to fellow developers. Whether you're a beginner or an
experienced developer coming to Flex from another platform, this book will
help you get on your feet quickly.

You will learn how to:

- Set up Flex Builder/Eclipse
- Lay out a Flex application
- Build an engaging user interface
- Add interactivity with ActionScript
- Handle user input with rich forms
- Gather and format data
- Create reusable components with MXML
- Add effects, filters, and transitions
- Style applications with CSS, skins, and themes
- Deploy applications to the Web, or to the desktop using Adobe AIR

You'll also find easy-to-understand explanations of object-oriented
programming concepts and best practices. "Learning Flex 3" is not only the
most complete tutorial for Flex 3, it's also the quickest way to get going
with the latest version of this powerful framework.

About the Author
Alaric Cole has been working with Flash technologies since the
introduction of ActionScript. Once Flex came on the scene, he has focused
primarily on Flex development, creating enterprise applications with rich
data visualization, interactive media, and advanced components. Alaric
continues to use Flex in his daily work at Yahoo's prestigious Flash
Platform team, leading development and consulting on the newest Flash and
Flex projects across the company.

For more information about the book, including table of contents, index,
author bio, and samples, see:
http://oreilly.com/catalog/9780596517328/

Learning Flex 3
Alaric Cole
ISBN: 978-0-596-51732-8, 304 pages, US $39.99
order@oreilly.com
1-800-998-9938
1-707-827-7000
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Adobe Developer Library is a co-publishing partnership between O'Reilly
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information resources for developers who use Adobe technologies. Created
in 2006, the Adobe Developer Library is the official source for
comprehensive learning solutions to help developers create expressive and
interactive web applications that can reach virtually anyone on any
platform. With top-notch books and innovative online resources covering
the latest in rich internet application development, the Adobe Developer
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