Oracle And Unbreakable Linux (IT-Director)
[Posted April 14, 2003 by ris]
IT-Director
examines Oracle's
Unbreakable Linux campaign. "
Oracle is now clearly a Linux convert
and evangelist. It is running an expensive world-wide marketing campaign
under the slogan "Unbreakable Linux". As part of this it is spending $150
million to encourage ISVs to develop Oracle based applications for the
Linux platform, offering help with porting and development (all in a free
Linux bundle). All its products are available on Linux and it claims to
"recommend Linux to many of its new customers". Oracle is also eating its
own food, as it runs its own business on Linux."
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