O'Reilly launches InPractice

For Immediate Release
For more information or to arrange an interview, contact:
Sara Peyton (707) 827-7118 or peyton@oreilly.com


Global Web 2.0 Innovator Launches O'Reilly InPractice--O'Reilly Media
Alert

O'Reilly InPractice to Extend Web 2.0 Principles Across a Broad Spectrum
of Business, Entertainment, and Media Channels

San Francisco, CA--At the Web 2.0 Expo today, O'Reilly Media, the most
recognizable Web 2.0 business in the world, announced the launch of
O'Reilly InPractice. This new consulting and training division aims to
help companies intelligently and successfully reposition themselves in the
global network--and thrive in a user-centered economy.

"We created O'Reilly InPractice to assist companies that are serious about
applying Web 2.0 principles but don't know how or where to start," said
Tim O'Reilly, founder and CEO of O'Reilly Media. "The experts at O'Reilly
InPractice draw on the wealth of our experience to create a practical path
for companies to make the transition to Web 2.0 and the Social Web."

Led by a top media and communications authority--George LeBrun, Chief
Strategy Officer/General Manager of O'Reilly InPractice--the new
consulting division is already working with companies to help them deliver
positive experiences for their customers by applying transformative Web
2.0 tactics. LeBrun, in addition to his 20-year stint as a Hollywood
writer, director, and producer, has spent most of his career identifying
emerging trends and technology as a top media and entertainment consultant
and strategist. 

"O'Reilly is home to the development and deployment of the technological
practices that are creating new business models and enriching the lives of
folks around the globe," said LeBrun. "O'Reilly's expertise and leadership
will provide invaluable guidance as we extend our knowledge and strategies
into more business, entertainment, and media environments."

Joshua Ross joins LeBrun at O'Reilly InPractice as vice president. A
longtime digital business strategist, Ross has overseen the launch of
dozens of flourishing enterprise-class e-commerce sites, exchange
platforms, and community sites.

"We are targeting both senior executives struggling to understand the
changes that have taken place over the past 5 years as well as employees
who are charged with either innovating or implementing strategies on the
web," Ross explained. "Using our proven techniques, we can quickly move an
entire organization a few degrees into the future--and into a much more
competitive position."

O'Reilly InPractice:

- Works with companies to assess where they currently are in regard to the
Social Web and Web 2.0 methods and strategies

- Offers a variety of curricula to educate businesses on the building
blocks of social media, Web 2.0 principles, customer-led innovation, and
the cultural changes necessary for a company to become digitally fluent

- Gives access to the leading authors and experts covering the Social Web
for executive briefings, keynotes, and training

- Provides the knowledge for companies to understand that their customers
are now defining their brand and how to embrace and leverage an
unstoppable social phenomenon to their advantage

For more information about O'Reilly InPractice contact George LeBrun at
george.lebrun@oreilly.com or visit http://inpractice.oreilly.com

About O'Reilly InPractice

O'Reilly InPractice offers consulting and training services to companies
actively interested in incorporating Web 2.0 practices into their
businesses. From hands-on training with new technologies to high-level
strategic consulting, O'Reilly InPractice helps set companies on a path to
success in today's  competitive, often unpredictable business environment.

As a division of O'Reilly Media, O'Reilly InPractice is steeped in the
extraordinary business intelligence and vision long associated with the
company. From the earliest days of the Web, O'Reilly Media has served as
the premier source of information as well as a prescient catalyst for
leading-edge development.  

About O'Reilly

O'Reilly Media spreads the knowledge of innovators through its books,
online services, magazines, and conferences. Since 1978, O'Reilly Media
has been a chronicler and catalyst of cutting-edge development, homing in
on the technology trends that really matter and spurring their adoption by
amplifying "faint signals" from the alpha geeks who are creating the
future. An active participant in the technology community, the company has
a long history of advocacy, meme-making, and evangelism.

# # #

O'Reilly is a registered trademark of O'Reilly Media, Inc. All other
trademarks are property of their respective owners.