Ah, maybe you misread my post. I said there's *no* conspiracy.
IBM doesn't need to conspired with anyone to undermine the GNU project. A sufficient number
of companies will do it of their own free will.
The point is that most companies that profit from using, distributing, and providing services
related to GNU software never tell the public or their customers that it is GNU software.
The GNU project developed the software as a way to spread the philosophy, so when people
spread the software while minimizing the link to the philosophy, they're undermining the GNU
project. The GNU project works to give users freedom. So people undermining the GNU project
are harming the cause of the free software movement.
Sun decided to start acknowledging the GNU project. Fair play to them.