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Linux, we have a PR problem (ITnews)

Linux, we have a PR problem (ITnews)

Posted Feb 13, 2008 16:27 UTC (Wed) by kirkengaard (subscriber, #15022)
Parent article: Linux, we have a PR problem (ITnews)

So that's our problem.  Open Source needs to market itself.  If only Open Source had a PR
firm.  Yes, if Open Source had a marketing department like Sun, Mozilla, Red Hat, Canonical,
and Novell do, then we'd really hit the big time.  There is no question in my mind that that's
why Open Source is failing.


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Linux, we have a PR problem (ITnews)

Posted Feb 13, 2008 18:10 UTC (Wed) by grouch (subscriber, #27289) [Link]

Yes, if Open Source had a marketing department like Sun, Mozilla, Red Hat, Canonical, and Novell do, then we'd really hit the big time. There is no question in my mind that that's why Open Source is failing.

You forgot IBM (remember the sidewalk art misdemeanors?) and Google (was summer cold or something?).

Of course, if every company which depends on "Open Source" but doesn't make a big noise about that dependency were to suddenly start marketing that fact, it would be obvious even to "former boss[es] and mentor[s]" that FOSS has failed to avoid world domination. Even the most clueless suit seems to have heard of "Open Source" and "Linux" -- maybe they now need to be told how much more those words encompass than what they've heard from sound bites in the press and MS PR.

Linux, we have a PR problem (ITnews)

Posted Feb 18, 2008 0:49 UTC (Mon) by RobertBrockway (subscriber, #48927) [Link]

This discussion really surprises me.  5 years ago I would have agreed that a lot of suits
didn't know about OSS but today that isn't the case.  I'm a senior sysadmin and I deal with
everyone from senior managers to junior sysadmins in client organisations on a regular basis.
It's been my experience that in the last 5 years the suits have got a decent clue about OSS.
The may not understand all of the subtleties of the licences but they get the idea well enough
and they are happy to leverage it to the advantage of their business.

Where the community has a real problem is companies using OSS and not complying with the
licence requirements.

Linux, we have a PR problem (ITnews)

Posted Feb 18, 2008 0:40 UTC (Mon) by RobertBrockway (subscriber, #48927) [Link]

Open Source isn't failing.  It's been exceedingly successful and it's changing the world.  The
global network is based on open source software while Linux probably runs in your cell phone,
your PVR and definitely runs at least some of the infrastructure you use to make a phone call
(landline or cell) or watch TV.  The open source model has been adapted to many different
areas including knowledge distribution (wikipedia).

The truly amazing thing is that open source has achieved all of this without the majority of
the population apparently noticing.

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