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boosting revenue with coupons?

boosting revenue with coupons?

Posted Feb 7, 2008 7:00 UTC (Thu) by jabby (guest, #2648)
Parent article: Ten-year timeline part 4: the end and the beginning

While reading this story an idea occurred to me for how to increase the number of subscribers.
Has LWN ever considered offering subscription rebates/coupons via major Linux/FOSS-related
vendors?

I'm not a businessperson so I don't know all the details of how such things work, but I
imagine that some vendor in the Linux/FOSS gig could include with their offerings a coupon for
a reduced price or limited trial subscription to LWN.  They could stipulate that the coupon
would only be valid for *new* subscribers (not sure how you could enforce that, though).
Anyhow, some fraction of customers use the coupon and try out LWN.  Some fraction of those
become new reader-subscribers of LWN.  For each of these "coupon accounts" that convert to
paid subscribers after the trial period runs out, the company that was so kind as to include
your coupon could get a one-time kick-back.

I'm sure more business-savvy people will poke holes in my idea and find all manner of
weaknesses.  I can also appreciate the fact that these new readers may be some of the least
reliable for renewal.  (But then one also has to consider the ripple effect of at least
spreading awareness among a demographic who are already spending money in the "Linux market.")
Anyhow, if the problems/weaknesses can be overcome, it could possibly broaden the readership
and provide a boost to LWN's revenue stream.

Best wishes for another 10 years,

J


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boosting revenue with coupons?

Posted Feb 7, 2008 14:25 UTC (Thu) by Duncan (guest, #6647) [Link]

The idea is relatively common in industries such as entertainment and 
hospitality, but often works somewhat different than you outlined.  As you 
outlined, one party ultimately ends up paying hard cash as a kickback.  
The way it often works in E&H is as a "coupon exchange".  That is, an 
entertainment facility will ship coupons to various local hotels/motels 
and restaurants to distribute there, which in turn ship coupons back to 
the entertainment facilities for distribution there.  The cross-promotion 
thus costs little but the printing and mailing costs, but tourists and 
hungry restaurant patrons pick up and sometimes use the entertainment 
coupons, while after their entertainment, patrons there are often tired 
and hungry and find the restaurant and/or motel coupons useful as well.  
As an additional bonus, all participating establishments are seen as 
active participants in the local community, boosting trade not only for 
themselves but for others as well.  Of course, the usual government and/or 
chamber of commerce sponsored natural and man-made attraction tourist info 
fits right into this model, with the various coupons generally displayed 
right beside the various informational pamphlets.  Ideally, tourists take 
some of them home in their souvenir packets and end up sharing them with 
others, who come the next year...

Actually, LWN sort of does this already, informally.  I discovered LWN 
back shortly before the subscription thing began, as a result of finding 
it a site choice in knewsticker.  LWN in turn covers KDE and points to 
stories of interest on the dot (dot.kde.org, KDE's news site).  I'm not 
sure how much of this is just covering the territory, however, and how 
much might be deliberate, but it's worth trying a bit more of the 
deliberate stuff. =8^)

(As for me, I'd love to subscribe and did for awhile.  However, my 
conscious began to prick me as I realized I was making demands of folks 
like ATI to provide open source drivers or at least specs for their stuff 
before I sent any more of my money their way, yet LWN, who had made the 
promise to open their own code years ago, had yet to do so and was still 
getting my money.  Thus, it became a personal integrity issue, and after 
letting the LWN folks know why I could no longer subscribe, I had to let 
my subscription lapse.  LWN still has that promise to open their 
code "once it gets a bit more ready".  During the intervening years, Sun 
has promised and almost completed opening up Java, and ATI, after itself 
promising and failing to deliver for years, has begun opening its hardware 
specs to the community as well, yet, despite what I must assume are the 
best intentions, LWN continues to prevaricate on its own promises.  When 
as a FLOSS community proponent I can as a man of integrity again sponsor 
this otherwise great beacon of the FLOSS community with my own 
subscription, I'll be /extremely/ happy to do so -- as happy as I'll be 
when I can finally install a fully approved and fully open Java, and when 
I can purchase an ATI card once again well supported by FLOSS drivers.  
Meanwhile, I won't purchase cards that won't work well with drivers I can 
actually install to run them (EULAs may be legal here and if I can't agree 
to them, I can't legally run the software they cover), I can't install a 
partially proprietaryware Java, and I can't fund an LWN running on code it 
has continually pledged to release for years, yet has failed to do so.  If 
others find themselves free to do so, I wish them well, as I really do 
enjoy LWN and would hate to see it die, but funding it with my 
subscription money is something I simply cannot do under the current 
circumstances, however I might otherwise love to do it.  Hopefully someday 
the issue will go away and I can once again fund with my own subscription 
a beacon of the FLOSS message, made even more powerful a beacon as it 
finally walks its own talk.)

Duncan

boosting revenue with coupons?

Posted Feb 7, 2008 16:16 UTC (Thu) by bronson (subscriber, #4806) [Link]

I applaud you Duncan for taking this stand.  I hope our editor is aware.

Gosh, the site code has been promised since at least 2002...  That's some mighty vapor.

19 Nov 2002: http://web.archive.org/web/20021119134021/http://lwn.net/...
All versions: http://web.archive.org/web/*/http://lwn.net/op/FAQ.lwn

It sounds like Jon needs a deadline.  :)  Come June 2008, if the LWN code isn't released,
guess I'll cancel my subscription.  And, as soon as code is available, I shall re-susbscribe
with relief.

Jon, don't worry about supporting it...  An anonymous code drop is fine; support can grow
organically if desired, or can remain nonexistant if not.  I agree that potential security
holes need to be plugged first!  Hopefully the white hats works faster than the black hats.
:)

LWN sources

Posted Feb 9, 2008 14:07 UTC (Sat) by Duncan (guest, #6647) [Link]

Jon's aware, as he wrote me a nice note after I inquired as to the state 
of the code release as my subscription was about to expire.  He had in 
fact made some progress toward that end not long before, I forget the 
details, but he explained  (and I hope I'm not taking liberties with the 
paraphrase) that security audits and the like cost money, and the code had 
been back-burnered as LWN had had to worry about just staying alive, 
implementing the subscription thing, etc.  He also wanted to be able to 
support it and the like, which is nice, but as with you, my feeling is get 
the code out there and if there's interest, support from somewhere will 
come.  If not, well, at least the code is out there for anyone interested, 
something that can't be said about it now.  It's also worth noting that 
should LWN go under ($DEITY forbid!), if the code's already out there, it 
then has a chance to live on.  If it's not out there, well, it never had 
the chance.  Think about all those failed companies over the years and 
what might be if they'd all made their source public, so at least others 
could build on it, or learn about the failed efforts before duplicating 
them.  That's one of the bonuses of FLOSS that LWN would currently be on 
the wrong side of, if it did go under.

I've absolutely no doubt that Jon/LWN does intend to release it, but like 
all those things we all have stacked up waiting on "round tuits", many 
wait years, and others never happen.  That's certainly understandable on a 
human level, but understanding it doesn't get people closer to having the 
actual code available to work with, and well... when ATI and all the 
others have been condemned all these years, and some of them have turned 
over a new leaf and are cooperating with their respective area FLOSS 
developers now, but LWN, part of the FLOSS community, continues to 
promise... it's just embarrassing!

Anyway, I had asked if there was somewhere I could send donations 
earmarked specifically for audit or whatever else it took to open the 
code, but that really didn't get anywhere, and with LWN having the CC 
processing trouble with donations history it does, and what might be only 
a single person's small donation, I understand the reluctance.  
Realistically, my donation alone would be hardly more than symbolic in any 
case.  If people knew my budget... but I still like to do what I can.  
Even if it took writing an old fashioned check instead of a CC 
transaction, I'd do it if there was a place to send it, symbolic tho the 
act in itself might be.

I should also mention that I'm NOT a web developer or anything, either, so 
don't anticipate ever having a personal use for the code, except perhaps 
as a user of any sites other than LWN that adopt it.  No, for me, it's the 
principle of the thing.  I can't do a check or CC transaction with LWN 
under the current circumstances any more than I could to MS, for what 
amounts to the same reasons.

Anyway, if you do a deadline thing, be prepared to live without a 
subscription for awhile, as I have had to do.  The feeling is a bit weird, 
as besides reading late, while one can still post on the weekly edition 
and special features, it's a week late, and most of the action has already 
happened.  One ends up feeling much like those "observers without a vote" 
in various forums must feel much of the time, especially if they are 
additionally restricted to not seeing the work in progress, only the done 
deal.  Yes, the subscription puts one much more in the "know" AND "do", as 
one can watch (and affect) events as the actually unfold instead of after 
the fact (and an LWN subscription affords that opportunity, even for those 
who don't happen to have coding skills and would otherwise be just another 
in the thousands or millions of users).  I'd absolutely have a 
subscription if I could, and I really do miss it, but there comes a point 
when one simply cannot act out of line with one's own principles, no 
matter how convenient it might be, and how much one otherwise wishes to 
contribute to and participate in the (nominal) message, and I simply 
reached that point.

Anyway, it might be worth writing a simple note to Jon mentioning your 
intent, before both you and he are up against a deadline that there's 
simply no way to meet.  Maybe the two of us will get lucky and 
something /will/ happen. =8^)

Duncan

Source code release

Posted Feb 9, 2008 16:11 UTC (Sat) by corbet (editor, #1) [Link]

If the value of LWN is in a release of a bunch of special-purpose site code rather than in what we write, then perhaps you are indeed better off canceling your subscription.

It's still on the list. I just have never been able to justify spending a week or three on that rather than on trying to keep LWN alive.

One idea that crossed my mind too late last year was to see if we could get a summer of code grant for somebody to do that work. This year I plan to be a bit more on top of things, but can promise nothing.

Source code release

Posted Feb 9, 2008 20:10 UTC (Sat) by bronson (subscriber, #4806) [Link]

The value in LWN is everywhere.  It's in the articles, it's in the comments, it's in editorial
decisions, its in the editors' presence at conferences, and yes, I think it's in the code too.
If it weren't in the code, wouldn't LWN have switched to Drupal or $CMS by now?

My prediction: the 2010 upsurge in Linux adoption will bring 5X as many subscribers, our
editor will be working even harder just trying to keep the servers up and his readers
placated, he will tire quickly when the Yahoogle browser crushes Linux whole in 2015, and he
will retire to a large house in Aspen a rich rich man.  And the LWN code will still not be
released.  :)

Jon, I kind of hope you never find convenient week or three to polish the code the way you
want.  May you always have more meaningful things to work on.  Still you might do what Linus
did: quietly drop it on an FTP server somewhere, unpolished and full of warts.  Or, at least
reword the FAQ to reflect current realities?

Thanks for LWN, btw.  It's the single most fascinating news site on the internet.

Source code audit?

Posted Feb 28, 2008 23:48 UTC (Thu) by Max.Hyre (subscriber, #1054) [Link]

Should you consider signing on a few volunteers to go through the code, checking for vulnerabilities? I'm willing, have a couple decades of programming experience, and I bet I'm not alone. It would be worth it to me simply to get a few more subscriptions for LWN. :-/

Of course it couldn't be allowed to add to your workload or your worry level.

As for myself, I will take a back seat to no one¹ as a believer in Free Software, and can't see how it conflicts with being a subscriber. Besides, the code isn't being distributed, so even if it were GPLv2, there'd be no breach of license.


¹Well, there is RMS. :-)

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