While reading this story an idea occurred to me for how to increase the number of subscribers.
Has LWN ever considered offering subscription rebates/coupons via major Linux/FOSS-related
I'm not a businessperson so I don't know all the details of how such things work, but I
imagine that some vendor in the Linux/FOSS gig could include with their offerings a coupon for
a reduced price or limited trial subscription to LWN. They could stipulate that the coupon
would only be valid for *new* subscribers (not sure how you could enforce that, though).
Anyhow, some fraction of customers use the coupon and try out LWN. Some fraction of those
become new reader-subscribers of LWN. For each of these "coupon accounts" that convert to
paid subscribers after the trial period runs out, the company that was so kind as to include
your coupon could get a one-time kick-back.
I'm sure more business-savvy people will poke holes in my idea and find all manner of
weaknesses. I can also appreciate the fact that these new readers may be some of the least
reliable for renewal. (But then one also has to consider the ripple effect of at least
spreading awareness among a demographic who are already spending money in the "Linux market.")
Anyhow, if the problems/weaknesses can be overcome, it could possibly broaden the readership
and provide a boost to LWN's revenue stream.
Best wishes for another 10 years,