The attribution method has always seemed clear enough to me, and whether
it's "apc" as their site style themselves or apcmag.com seems a
triviality.
The real isssue is "Is that article news?". The Grumpy Editor's talk is
reported creatively with lots of Wikipedia comparisons (may be the journo
uses it a lot for research?) and there's not the context of the actual
talk, nor comment by the GE on whether the Wiki stuff was contained in the
GE's talk.
Perhaps the GE getting quoted on other sites and reported on is news, but
pieces on general background around Linux conf in the media, may be would
be better presented in a batch, so those interested in mass media buzz
surrounding the conf can get a general impression. Especially if there's
a link to the text of the talk, so reporting accuracy (versus
creativeness) can be better judged.