Word of mouth
Posted Jan 15, 2008 0:45 UTC (Tue) by
man_ls (subscriber, #15091)
In reply to:
Word of mouth by flewellyn
Parent article:
Why Microsoft Must Control One Laptop Per Child (Technocrat.net)
Good counter-example. There are some in other sectors, like Zara in clothes: they never do any marketing either. Unfortunately it is not so common.
If I tell my company that we should just rely on word of mouth they would find it very funny. I can assure you that we have some of the best products in their categories and we do most of our business over the internet; should we just wait for customers to come to us?
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