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Word of mouthWord of mouthPosted Jan 14, 2008 20:58 UTC (Mon) by flewellyn (subscriber, #5047)In reply to: Word of mouth by man_ls Parent article: Why Microsoft Must Control One Laptop Per Child (Technocrat.net)
Marketing is needed to reach out to customers even for an excellent product, and word of mouth helps to spread it further. Absolutely; this is why Google has, since its inception, so aggressively marketed its own services. Look at all the print, radio, television, and other ads for Google search and Google products you see elsewhere; can you even count the number of commercials Google has advertising its site? Google's marketing budget has to be astronomical. There's no way that Google got where it is solely by making a superior product and then letting word of mouth do the work for it...
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Word of mouth Posted Jan 15, 2008 0:45 UTC (Tue) by man_ls (subscriber, #15091) [Link] Good counter-example. There are some in other sectors, like Zara in clothes: they never do any marketing either. Unfortunately it is not so common.If I tell my company that we should just rely on word of mouth they would find it very funny. I can assure you that we have some of the best products in their categories and we do most of our business over the internet; should we just wait for customers to come to us?
Word of mouth Posted Jan 15, 2008 7:24 UTC (Tue) by man_ls (subscriber, #15091) [Link] Oh, and by the way: Linux has mostly got where it is just by word of mouth, so it is also a counterexample. Products like EEE confirm that people want it (or at least want what it provides) even on the desktop. Only problem is, people want Windows even more: they think Linux will be "too advanced" for them. Such rubbish keeps large portions of the general public away, which is a pity.
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