Learning ActionScript 3.0--New from O'Reilly Media

For Immediate Release
For more information, a review copy, cover art, or interview with the
author, contact:
Sara Peyton (707) 827-7118 or peyton@oreilly.com

Learning ActionScript 3.0--New from O'Reilly Media
Ready. Set. ActionScript 3.0.

Sebastopol, CA--Ready to unleash your inner animator? Planning to launch a
new e-commerce site? Developing a new interactive, online tutorial? No
matter what you're envisioning, O'Reilly Media's latest release--"Learning
ActionScript 3.0" (US $39.99)--can help turn your programming dreams into
a virtual reality.

Flash designers, developers, and beginning programmers alike will find
this feature-rich new guide invaluable for navigating ActionScript 3.0.
"Our book is especially important now because ActionScript 3.0 is the most
powerful and robust version of ActionScript to date and, as such, has a
steeper learning curve," says author Rich Shupe.

Shupe and coauthor Zevan Rosser draw on their vast experience as Flash
developers and teachers to provide a solid ActionScript foundation,
revealing the myriad of ways you can use it for practical, everyday
projects. "We wanted to teach beginners the core elements of the language,
without requiring a computer science background or a lot of experience in
object-oriented programming," says Shupe.

"More so than with any prior version of ActionScript, programmers new to
ActionScript 3.0 need a book that will help guide them through the process
of adopting the language and, quite possibly, radically altering their
scripting practices. This book will help readers through that process," he
adds.

Easy to use and fun to read, the new full-color book comes packed with
screenshots of many example files, and the code is syntax-colored to make
the sample scripts instantly familiar. "Plus, for readers that already
have experience with classes, the downloadable source code includes
Document Class files that accompany every timeline example. This allows
you to code the way you are most comfortable from the first chapter to the
last," continues Shupe.

With this book, you learn:

- New ways to harness the power and performance of ActionScript 3.0
- How ActionScript is used in Flash CS3 Professional and the Flash Player
- Common mistakes people make with the language
- How to format text, work with sound and video, draw with code, and more
- Scripting with either procedural or object-oriented techniques
- How to load assets and data into Flash using SWF, images, text, and XML
file formats
- Tips that go beyond simple script collections, including how to approach
a project and which resources can help you along the way

Keep this approachable and comprehensive guide to ActionScript 3.0 by your
side and soon you'll be writing your very own scripts.

Rich Shupe has been teaching ActionScript programming to students of all
levels since the language became available. He founded his own training
and development company, FMA, in 1995. A recognized authority on several
technologies, including Flash, Director and QuickTime, Rich is a full-time
faculty member at New York's School of Visual Arts' Computer Art
Department.

Zevan Rosser is a freelance designer/programmer/consultant and computer
artist. He teaches ActionScript and Flash animation at New York's School
of Visual Arts and FMA. When he's not working on commercial projects he
works on his personal site, http://www.shapevent.com.

For more information about the book, including table of contents, index,
author bio, and samples, see:
http://www.oreilly.com/catalog/9780596527877/

Learning ActionScript 3.0
Rich Shupe and Zevan Rosser
ISBN: 0-596-52787-X, $39.99 US
order@oreilly.com
1-800-998-9938
1-707-827-7000
http://www.oreilly.com
1005 Gravenstein Highway North
Sebastopol, CA 95472

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