SugarCRM begins global CRM Acceleration world tour

      SugarCRM Begins Global CRM Acceleration World Tour 

      Across Three Continents, CRM Buyers Engage with Industry Experts to
Optimise Their CRM Strategies.

      iEnterprises, Research in Motion, RedPill, CareBrains and RedHat
Sponsor Interactive Events in Miami, London, Stockholm, Tokyo And Chicago

      CUPERTINO, Calif.-September 25, 2007 - SugarCRM, the world's leading
provider of commercial open source customer relationship management (CRM)
software, today announced new dates and locations around the world for the
CRM Acceleration Summit Series. The Series brings together CRM thought
leaders, SugarCRM executives, partners, and prospects to explore and share
CRM best practices. 

      The CRM Acceleration Summit is designed for business decision makers
and CRM leaders within organizations. Each session is an interactive format
covering topics such as CRM deployment strategies, best practices for sales
management, marketing automation, customer service programs, user adoption
techniques and change management. 

      "CRM Acceleration is the fastest path for buyers and partners to
understand how to build more profitable relationships with customers. In
partnership with SugarCRM, our sponsors bring a unique perspective on how to
deliver value to SugarCRM customers," said John Roberts, chairman and CEO of
SugarCRM.

      Research in Motion (RIM) and iEnterprises are worldwide sponsors of the
upcoming series of CRM Acceleration Summits. The combined RIM and
iEnterprises solution provides SugarCRM customers with mobile access to CRM
data on Blackberry devices, maximising their investment in SugarCRM as well
as their wireless devices. 

      "Mobility and CRM are the next wave in enabling the knowledge-based
enterprise," said Phil Sheehy, vice president of iEnterprises. "By working
together with industry leaders such as RIM and SugarCRM, we are making that
vision a reality." 

      The upcoming event dates are:

        a.. London, United Kingdom: October 2 
        b.. Stockholm, Sweden: October 9 
        c.. Tokyo, Japan: October 12 
        d.. Chicago, IL: December 4 
      The registration site, http://www.crmacceleration.com, includes a link
where attendees can submit their CRM questions in advance to be covered at
the events. 

      Highlights of CRM Acceleration include:

        a.. Top CRM Challenges-The CRM Test 
        b.. CRM Integration and Data Management Best Practices 
        c.. Optimising CRM and the Sales and Marketing Process 
        d.. Improving Customer Support and Satisfaction with CRM 
        e.. Sugar 5.0 Product Overview 
      Along with RIM and iEnterprises, sponsors include Red Hat, Talend,
RedPill, CareBrains, Q-Industries and Selling Power Magazine. Space is
limited, so please visit http://www.sugarcrm.com/crm/crm-acceleration for
more information, and to secure your reservation. 

      Founded in 2004, SugarCRM has built one of the largest CRM communities,
with over 60,000 members-including 10,000 registered developers. SugarCRM was
named CRM Magazine's 2006 Rising Star, received Selling Power Magazine's
Sales Excellence Award for CRM Implementation & User Adoption and Customer
Inter@ction Solutions' 2006 Product of the Year, and was named one of
AlwaysOn's 100 Top Private Companies. 
     



Martha de Monclin
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