RedPost inc. launches Corktop software

RedPost inc. launches Corktop software, makes digital signage easy

September 6, 2007

GOSHEN, Ind. -- RedPost inc., an Indiana-based software company,  
today announced the launch of the beta version of Corktop, a software  
application that allows anyone to manage a network of digital signs  
via the Internet.

Eric Kanagy, CEO, founded the company after discovering that digital  
signage is far too expensive and complicated. "Until now, places like  
Times Square have dominated digital signage -- you can spend millions  
of dollars on signage when you have a million people walking by every  
week. The local shoe store, coffee shop or bar can't afford a Times  
Square digital sign. Corktop is the beginning of a paradigm shift --  
digital signage will be accessible to everyone."

Corktop consists of a simple interface divided into three sections:  
create, organize and deliver. A Corktop user creates their own  
posters, pulling from online data sources like Flickr, RSS feeds, and  
websites; builds a playlist of these posters; and assigns the  
playlist to a RedPost digital sign.

Within six months, Corktop will expand to allow anyone to simply and  
cheaply manage their own digital signage ad network, with ad buyers  
paying for and creating their own ads through the software, much like  
RedPost/Goshen, a 9-sign network located in Goshen, Ind., that  
advertises for upcoming arts events.

Written in Ruby on Rails, RedPost follows the "release early release  
often" mantra championed by companies like Google and Netflix. The  
latest web technoligies enable this type of fast, iterative, quality  
software development, allowing RedPost to continually build and test  
Corktop.

Kanagy believes in listening carefully to his customers. "It's all  
about the users. We can't predict exactly what they're going to use  
Corktop for, but, by us trusting them to tell us and by them trusting  
us to listen, we're building an application that will fit their needs  
more than anything else available."

Corktop is based on open source technology, including Linux, Ruby on  
Rails and Firefox. The customized version of the operating system  
running on RedPost digital signs, DamnSmallLinux, is also open source  
and available for download.

According to Kanagy, "I've had interest in what we're doing from  
large media, consumer products, and internet companies on one end to  
artists, entrepreneurs, car wash chains, local non-profits and car  
dealerships on the other. I've talked to people from four continents.  
There is huge pent-up demand for the simple, cheap, user-driven  
approach we're taking."

RedPost/Goshen launched in May with digital signs in a farmer's  
market, private college, retirement home, chamber of commerce,  
grocery store, coffee shop, bar, and tourist attraction. The signage  
network has found a high level of local interest, with an average of  
one poster purchased every day since its launch. All RedPost/Goshen  
signs now operate through Corktop.

Corktop is also compatible with RedPost/Kit, a digital sign released  
in June that consists of a 19" LCD with built-in mini-PC and wireless  
internet to allow the sign to communicate with the software. RedPost  
sells the Kits via their website: every Kit purchased comes with a  
free Corktop account.

RedPost will be hosting a launch party on Friday, September 7 in  
Downtown Goshen. More details are available at <www.theredpost.com/ 
corktop>.

Founded in February, 2007, RedPost inc. began a revolution in digital  
signage with the introduction of RedPost/Kit, the first digital sign  
of its kind. The newest software product from RedPost, Corktop aims  
to open digital signage to many new users. Committed to Best Design  
principles, environmental stewardship, and competing through  
innovation, RedPost plans for rapid growth in the digital signage  
market.

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More info:
Main website: http://www.theredpost.com/
Corktop: http://www.theredpost.com/corktop/
RedPost/Goshen: http://www.theredpost.com/goshen/
RedPost/Kit: http://www.theredpost.com/kit/

Contact info:
Eric Kanagy, CEO, eric@theredpost.com
Office: 574.971.4753 Cell: 574.849.8881

Photos:

Available online:
http://www.theredpost.com/press/CorktopLaunchPhoto_large.jpg (2 MB)
http://www.theredpost.com/press/CorktopLaunchPhoto_medium... (194 KB)

CorktopLaunchPhoto caption: Eric Kanagy, Jon Glick, and Cassie Greer,  
all of RedPost inc., stand in front of five digital signs, which are  
the first in the world to operate through RedPost's new Corktop  
software.

http://www.theredpost.com/press/Corktop_MySigns.png

Corktop_MySigns caption: The Corktop "deliver" interface for adding  
and viewing signs.