|| ||Eric Kanagy <eric-AT-theredpost.com>|
|| ||FOR IMMEDIATE RELEASE -- RedPost inc. launches Corktop software, makes digital signage easy|
|| ||Thu, 6 Sep 2007 11:59:52 -0400|
RedPost inc. launches Corktop software, makes digital signage easy
September 6, 2007
GOSHEN, Ind. -- RedPost inc., an Indiana-based software company,
today announced the launch of the beta version of Corktop, a software
application that allows anyone to manage a network of digital signs
via the Internet.
Eric Kanagy, CEO, founded the company after discovering that digital
signage is far too expensive and complicated. "Until now, places like
Times Square have dominated digital signage -- you can spend millions
of dollars on signage when you have a million people walking by every
week. The local shoe store, coffee shop or bar can't afford a Times
Square digital sign. Corktop is the beginning of a paradigm shift --
digital signage will be accessible to everyone."
Corktop consists of a simple interface divided into three sections:
create, organize and deliver. A Corktop user creates their own
posters, pulling from online data sources like Flickr, RSS feeds, and
websites; builds a playlist of these posters; and assigns the
playlist to a RedPost digital sign.
Within six months, Corktop will expand to allow anyone to simply and
cheaply manage their own digital signage ad network, with ad buyers
paying for and creating their own ads through the software, much like
RedPost/Goshen, a 9-sign network located in Goshen, Ind., that
advertises for upcoming arts events.
Written in Ruby on Rails, RedPost follows the "release early release
often" mantra championed by companies like Google and Netflix. The
latest web technoligies enable this type of fast, iterative, quality
software development, allowing RedPost to continually build and test
Kanagy believes in listening carefully to his customers. "It's all
about the users. We can't predict exactly what they're going to use
Corktop for, but, by us trusting them to tell us and by them trusting
us to listen, we're building an application that will fit their needs
more than anything else available."
Corktop is based on open source technology, including Linux, Ruby on
Rails and Firefox. The customized version of the operating system
running on RedPost digital signs, DamnSmallLinux, is also open source
and available for download.
According to Kanagy, "I've had interest in what we're doing from
large media, consumer products, and internet companies on one end to
artists, entrepreneurs, car wash chains, local non-profits and car
dealerships on the other. I've talked to people from four continents.
There is huge pent-up demand for the simple, cheap, user-driven
approach we're taking."
RedPost/Goshen launched in May with digital signs in a farmer's
market, private college, retirement home, chamber of commerce,
grocery store, coffee shop, bar, and tourist attraction. The signage
network has found a high level of local interest, with an average of
one poster purchased every day since its launch. All RedPost/Goshen
signs now operate through Corktop.
Corktop is also compatible with RedPost/Kit, a digital sign released
in June that consists of a 19" LCD with built-in mini-PC and wireless
internet to allow the sign to communicate with the software. RedPost
sells the Kits via their website: every Kit purchased comes with a
free Corktop account.
RedPost will be hosting a launch party on Friday, September 7 in
Downtown Goshen. More details are available at <www.theredpost.com/
Founded in February, 2007, RedPost inc. began a revolution in digital
signage with the introduction of RedPost/Kit, the first digital sign
of its kind. The newest software product from RedPost, Corktop aims
to open digital signage to many new users. Committed to Best Design
principles, environmental stewardship, and competing through
innovation, RedPost plans for rapid growth in the digital signage
Main website: http://www.theredpost.com/
Eric Kanagy, CEO, firstname.lastname@example.org
Office: 574.971.4753 Cell: 574.849.8881
http://www.theredpost.com/press/CorktopLaunchPhoto_large.jpg (2 MB)
http://www.theredpost.com/press/CorktopLaunchPhoto_medium... (194 KB)
CorktopLaunchPhoto caption: Eric Kanagy, Jon Glick, and Cassie Greer,
all of RedPost inc., stand in front of five digital signs, which are
the first in the world to operate through RedPost's new Corktop
Corktop_MySigns caption: The Corktop "deliver" interface for adding
and viewing signs.
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