LWN recently tried a new (for us) form of advertising, known as
"in-text" advertising – ads that pop up from highlighted keywords in
an article. When we announced
the change, it was obvious from the comments that it was a tad
unpopular. Truth to tell, they started getting on our nerves more as
time went on; they didn't seem quite so annoying when running it on our
development systems. We have discontinued the ads; they will not be coming back.
A lot of good points were made in the comments, we appreciate the time you
took to make them. Our readers are (obviously) very important to us; your
opinions on what works and what doesn't are always carefully considered.
There were also several interesting suggestions made, we will be pondering
those as we make plans.
We do want to dispel one concern that we heard. We are not under an
imminent threat of going under. We are proceeding with
the plan we laid out in May: working on the revenue side of the business
while producing the same quality of content you have come to expect. There
will be other experiments along the way; some will fail, hopefully some
will succeed as well.
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