The reader survey back in
February provided lots of interesting feedback, from the responses as well
as the comments. We have been slowly implementing some of the suggestions
and we are not finished yet. Some of the comments indicated that more
advertising would be tolerated, perhaps even encouraged. With that in mind, we
have been exploring more options in that area.
We are very aware of the fine line that must be walked here. The last
thing we (or our advertisers) want to do is to annoy our loyal readers, so we
are proceeding cautiously.
The latest advertising technique we are trying is "in-text advertising".
The idea is to serve ads that are relevant to keywords in an article by
highlighting those words and popping up an ad when a reader rolls over the
word with their mouse.
We have also added the ability of subscribers – at any level –
to choose whether they see them or not. Our "project leader" subscribers
have long had the ability to turn off all advertising via the customization
options behind the "My Account" link. For in-text advertising, we
defaulted the option to "off"; subscribers can alter that if they wish and
"project leaders" can control those ads independently of other
will not see the ads.
These new ads were just added late last week, and we are still fine tuning,
but we hope it is a relatively painless way to bring in some needed revenue
without filling every square inch of the site with ads. We will be looking
at other advertising options in the near term as well, with an eye towards
maintaining a reasonable balance. As always, we are very interested in the
thoughts of our readers, either via a comment below or email to lwn-AT-lwn.net.
While we are on the subject, please keep the LWN text ads in
mind for a very cost effective means of reaching LWN readers. If you, or
someone you know, is trying to get the word out about a product, service,
job, or project, the text ad box has a prominent place on roughly half of
We are always open
to hearing other advertising options, feel free to contact us at
sales-AT-lwn.net to discuss.
to post comments)