Office 2.0 agenda finalized

IT|Redux Finalizes Agenda for Office 2.0 Conference
 
Event to Feature Over 100 Speakers and Panelists
 
SAN FRANCISCO, Calif. - August 28, 2007 - IT|Redux, New Rules for a New IT World, today announced
the final agenda for the second edition of the Office 2.0 Conference to take place in San Francisco
on September 5-7, 2007. The event will feature over 100 speakers and panelists, and include 6
keynote presentations and 21 panels.
 
The conference will be kicked off with a quick presentation of the exclusive applications developed
for the iPhone by Etelos, and an introduction to the enterprise-grade WiFi network deployed for the
event by Covad and Swisscom. This year, every attendee will receive an iPhone to support real-time
collaboration during the event.
 
The first plenary panel will present a vision for the future of work enabled by innovative online
services. It will be moderated by Om Malik, Founder, GigaOmniMedia, and include the following
panelists: Steven Aldrich, VP Strategy & Innovation, Small Business, Intuit; Denis Browne, Vice
President, Development, SAP AG; Danny Kolke, Chief Executive Officer, Etelos; Richard McAniff,
Corporate Vice President, Microsoft Office, Microsoft Corporation; and Jonathan Rochelle, Product
Manager, Google Spreadsheets, Google.
 
The second plenary panel will discuss new form factors for communication devices used by mobile
workers. It will be moderated by Oliver Starr, Analyst, Guidewire Group, and include the following
panelists: T.J. Kang, Chief Executive Officer, ThinkFree; Jerry Kurtze, Ecosystem Enabling Manager,
Intel; Arthur Lin, Chief Technology Officer, Nokia; Dennis Moore, Chief Executive Officer OQO; and
Rose Rodd, Vice President of Corporate Marketing, Palm. The conference will also host a Mobility
Area and a SoHo Area that will showcase new communication devices developed by Ipevo, Nokia, OQO,
Palm, and Sony.
 
The Enterprise 2.0 Track will address topics such as Culture & Technology, Death of the
Application, Enterprise Collaboration, Infrastructure Technologies, Mindmapping & Collaboration,
Online Communities, Social Computing, and The Web Practitioner. It will be concluded by a VC Panel
that will identify opportunities for early-stage investments.
 
The Mobility & Productivity Track will discuss subjects such as APIs & Feeds, Mobile Productivity,
Personal Productivity, Project Management, Standard Document Formats, and Technologies for Rich
Internet Applications. It will also include a panel featuring the OpenSAM initiative, which is
developing a set of standards enabling interoperability across multiple online services.
 
The Office 2.0 Conference is sponsored by Etelos, Fenwick & West, Sony Computer Entertainment
America, Swisscom, ThinkFree, WebEx Communications, BEA Systems (NASDAQ:BEAS), Caspio, Coghead,
Google (NASDAQ:GOOG), Intalio, Jive Software, OQO, SAP (NASDAQ:SAP), Zoho, 3TERA, Atlassian, Asta
Systems, CentralDesktop, Cogenz, ConnectBeam, ContactOffice, Corel (NASDAQ:CREL), Diigo, DynoPlex,
EchoSign, EditGrid, Empressr, GlobalLogic, Huddle, Ikordo, iNetOffice, InvisibleCRM, Jotlet,
LongJump, Persony, QlipMedia, ServePath, SharedInsights, ShareMethods, SiteKreator, SixApart,
Smartsheet.com, Sosius, spigit, Spresent, Techdirt, ThoughtFarmer, TIBCO Software (NASDAQ:TIBX),
TimeBridge, Veodia, Vyew, and YouSendIt. Additional sponsorship opportunities are still available.
For more information, please visit http://o2con.com.
 
About IT|Redux
IT|Redux is a weblog dedicated to the IT industry and the radical trends that are transforming it
today. IT|Redux is the personal playground of Ismael Ghalimi [LinkedIn], a passionate entrepreneur
and fervent industry observer, founder and CEO of Intalio, creator of BPMI.org and initiator of
Office 2.0. Ismael is an advisor to several high-tech companies, including AdventNet (a.k.a. Zoho),
Diigo, EchoSign, EveryTrail, G.ho.st, Open IT Works, ThinkFree, and 3TERA.  Ismael is a
professional scuba diver, instrument rated private pilot, and American V-Twin rider. For more
information on IT|Redux, please visit http://itredux.com.
 
Media Contact:
Susan D'Elia
TECHMarket Communications
+1 (650) 344-1260
Susan@TECHMarket.com
 
Jonathan, if you no longer cover this subject matter, and do not want to receive additional news
from the Office 2.0 Conference please respond to this email with "remove" in the subject line.
Thank you.