|| ||"Dawn Applegate" <dapplegate-AT-oreilly.com>|
|| ||The O'Reilly Tools of Change Conference Documents New Era in Publishing|
|| ||Tue, 03 Jul 2007 10:48:52 -0700|
For Immediate Release
For more information contact:
The O'Reilly Tools of Change Conference Documents New Era in Publishing
Sebastopol, CA - The Tools of Change for Publishing Conference (TOC), held
June 18-20 at the Fairmont Hotel in San Jose, was the first of its kind: a
conference dedicated to utilizing technology to create and maximize
publishing opportunities. Drawing nearly 500 attendees, this event was
produced by O'Reilly Media, Inc. Attendees included book publishers,
editors, marketing and production managers, publishing consultants, authors,
and business managers in publishing.
"This conference seemed to mark a shift in industry attitude: while
publishers have been wary of digitization and change in general, attendees at
TOC were genuinely excited about the potential for growth and new
opportunities. Witnessing the shift from fear, to acceptance, to enthusiasm
is exhilarating," said conference co-chair Sarah Milstein.
Faced with those same industry changes, O'Reilly long ago moved beyond being
"just a publisher" by diversifying the distribution of information and
knowledge. No longer is publishing as simple as the notion of putting ink on
paper and books into bookstores. With the changes in publishing, every medium
can become a distribution channel. Tim O'Reilly, company founder and CEO,
gave the opening keynote presentation and had this to say:
"As we see many publishers and retailers facing declining book sales, we
wanted to remind everyone of the success stories, to bring together the
people who are reinventing publishing, and celebrate what we've learned so
far. TOC was a great forum to do just that, celebrate the successes and
explore new technology."
The program consisted of keynotes, presentations, and break-out sessions that
covered nearly all aspects of traditional book publishing. Some of the
presentations were from a more global, business-minded approach while others
were based on new technology that helps modern day publishers stay on the
cutting edge. Topics presented included:
-"Retooling Harper Collins for the 21st Century,"
Brian Murray, Harper Collins
-"bLink: Completing the Connection Between the Analog and Digital
Manolis Kelaidis, Designer, Royal College of Art
-"Free Culture and the Future of Publishing,"
Jimmy Wales, Wikipedia
-"Social Software: What is it? How Can it Work for Publishers?"
Gavin Bell, The Nature Publishing Group
-"FREE: The Economics of Abundance and the Price of Zero,"
Chris Anderson, Editor in Chief, Wired Magazine
-"Publishing in a Web 2.0 World,"
Tim O'Reilly, Founder and CEO, O'Reilly Media, Inc.
-"Four Decades of 'Tools of Change,'"
John Ingram, Chairman, Ingram Book Group
A key component to any OÂReilly conference is providing attendees an
opportunity to network, share ideas, and information. At TOC, conference
goers were able to choose from a variety of extra events surrounding the
sessions themselves. Specifically:
-Lightning Demos: Fast-paced introductions to new publishing
and the companies behind them
-Birds of a Feather sessions (BOFs) allowed any participant to lead
an informal evening session
-The sponsor reception gave attendees another opportunity to
network while enjoying drinks and snacks
Sponsors and exhibitors were able to share information, demonstrate products,
and make announcements. The exhibit hall at TOC 2007 included sponsors
Ingram, Adobe, Mark Logic, Blurb, Copyright Clearance Center, iRex
Technologies, LibreDigital, Malloy, Microsoft Live Search Books, Qoop, Safari
Books Online, and SharedBook. The following sponsors/exhibitors made
announcements at the conference:
-Ingram Digital Group announced alliance with Microsoft
-O'Reilly Media, Inc. announced a new "chapter-at-a-time"
-Adobe announced the availability of their new Digital Editions
-Copyright Clearance Center announced Rightslink
The feedback from the first TOC conference has been very positive,
with many attendees inquiring about the 2008 event. Although the exact date
and venue is being planned currently, the event will be located in the New
York Area for 2008. The call for participation will be issued in the coming
months. Conference co-chair and O'Reilly Radar blogger, Andrew Savikas had
this to say about the outcome of this year's event:
"As you might expect at a conference on the future of publishing, a common
discussion running through many of the keynotes and conversations here has
been the future of print in a digital world. What I hadn't expected is the
richness and texture of that discussion. We will be working to develop and
enrich that discussion in 2008."
Here are a few kudos for the First TOC Conference:
"A festival of practical geekery" -- Publishers Weekly
"A techie-meets-publishing idea extravaganza" -- Marci Alboher
"Eye-opening" -- Booksquare
"TOC has come along not a moment too soon...If you have any interest at all
in the future of books and/or the publishing industry and you didnÂt make it
to TOC, well, youÂll just have to try harder next year" -- Medialoper
"It's a big week and I suspect a much more relevant one these days than the
recently held BookExpo." -- Book Patrol
"Day two brought out the stars and visionaries of the digital publishing
universe"-- Publishers Weekly
For complete Tools of Change 2007 details, visit:
For a complete list of speakers and their session topics visit:
For speaker presentations, visit:
Read the TOC blog for the news, photos (available for use with attribution):
For information about exhibiting or sponsoring at the TOC 2008 event, contact
Sharon Cordesse at (707) 827-7065 or firstname.lastname@example.org
If you would like to form a media partnership with O'Reilly for an upcoming
event, contact Avila Reese at (707) 827-7116 or email@example.com
To read the OÂReilly Radar, visit:
Upcoming O'Reilly conferences:
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