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LWN Update

Posted Feb 27, 2003 4:34 UTC (Thu) by eyal (subscriber, #949)
Parent article: LWN Update

I suggest you offer subscriptions on a monthly, quarterly, semi-annual and annual basis, BUT with automatic renewal.

Otherwise the new pricing will backfire - you'll have to re-persuade subscribers to sign again for another period.

EZ.

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LWN Update

Posted Feb 27, 2003 8:36 UTC (Thu) by massimiliano (subscriber, #3048) [Link]

I *strongly* agree with the idea of automatic renewal.

Just an automatically sent e-mail that reminds me that
the subscription will be renewed (giving a chance to
unsubscribe me) is more than enough for me.
I also think it is reasonably fair.

The idea behind this is that "defaults" are useful if
they are the most commonly chosen option.
For me, the "default" is to automatically subscribe
again, year after year, without having to do anything
(except when my credit card expires).
Handling this automatically is probably easier both for
me and you.
Maybe you could make this "automatic renewal" thing
an optional feature in the subscription, so that each
reader can decide for himself.

Another thing, about price... personally, I do not think
that you should make it that much lower for longer term
subscriptions. The current fees are fair enough, and if
you have a reduction in costs, I am happy if you are the
only one gaining from it.
But this is just my opinion...

Ciao,
Massimiliano

LWN Update

Posted Feb 27, 2003 17:34 UTC (Thu) by aotheoverlord (guest, #3993) [Link]

Rather than add a discount for yearly subscriptions, it would be more beneficial to your bottom line if instead you added a 50 cent processing fee _per renewal_ for those opting for less than a yearly subscription...

LWN Update

Posted Feb 27, 2003 18:06 UTC (Thu) by iabervon (subscriber, #722) [Link]

Some of us prefer to have our credit card bills come out to an even dollar amount, simplifying writing the number in words on the check.

LWN Update

Posted Feb 27, 2003 19:44 UTC (Thu) by cpeterso (subscriber, #305) [Link]

so charge a $1 renewal fee. :-)