Do free software projects need marketing teams?
Posted Apr 26, 2007 9:49 UTC (Thu) by jschrod
In reply to: Do free software projects need marketing teams?
Parent article: Do free software projects need marketing teams?
This is a very narrow view of marketing. And written with such assurance, even though many business folks can't agree on the meaning of that term. (I'm the CEO of a successful mid-sized company; and speak here from personal experience.)
See http://en.wikipedia.org/wiki/Marketing for a non-scientific overview. You refered only to the first third of the core objectives: creating value for customers. But communicating and delivering a project's value is also part of marketing; and you seem to neglect that, or to dismiss it as PR or advertisement.
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