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Do free software projects need marketing teams?Do free software projects need marketing teams?Posted Apr 26, 2007 9:49 UTC (Thu) by jschrod (subscriber, #1646)In reply to: Do free software projects need marketing teams? by JoeBuck Parent article: Do free software projects need marketing teams?
This is a very narrow view of marketing. And written with such assurance, even though many business folks can't agree on the meaning of that term. (I'm the CEO of a successful mid-sized company; and speak here from personal experience.)
See http://en.wikipedia.org/wiki/Marketing for a non-scientific overview. You refered only to the first third of the core objectives: creating value for customers. But communicating and delivering a project's value is also part of marketing; and you seem to neglect that, or to dismiss it as PR or advertisement.
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Do free software projects need marketing teams? Posted Apr 26, 2007 17:14 UTC (Thu) by JoeBuck (subscriber, #2330) [Link] The comment I was replying to contained the quote "Not to decide where they're going next, but to showcase what they already have!" I contend that such a narrow role belongs to sales, not marketing. Of course marketing involves advocacy of the company's current position, and not just the future. But to explicitly advocate not focusing on what's next seems like strictly-sales to me.
Do free software projects need marketing teams? Posted Apr 29, 2007 14:28 UTC (Sun) by dark (subscriber, #8483) [Link] The problem is that calling it "sales" makes no sense when it's something you're trying to give away for free. Do we need a new word here?
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