The 2007 MySQL Conference and Expo

For more information, contact:
Sharon Cordesse at 707.827.7065
or scordesse@oreilly.com

For Immediate Release

2007 MySQL Conference & Expo Adds New Speakers and Sessions
Updated Schedule Online; Early Registration Ends This Wednesday

Sebastopol, CA, March 12, 2007 -- The schedule is nearly complete for the
2007 MySQL Conference & Expo, happening April 23-26 at the Santa Clara
Convention Center in Santa Clara, California. This year's program promises
to be the most exciting ever, offering more than 110 sessions and workshops
for every type of user -- from experienced database administrators and
programmers to MySQL beginners. Attendees who register by March 14 will
save $200 off the standard fee. Other discounts are also available that
may be used in conjunction with early registration for additional savings.

To register, visit http://www.mysqlconf.com.

"The technical sessions about scaling, developing, monitoring,
administering, and tuning MySQL will knock the socks off anything you'll
find at any other database conference," said Jay Pipes, conference chair
and North American Community Relations Manager for MySQL AB. "This year's
conference is worth ten times the price of admission."

Here is a sample of the high-profile sessions and speakers included in the
2007 line-up:

-Taking Advantage of MySQL at NASA -- Will Fitch, NASA
-MySQL: The Real Grid Database -- Mark Callaghan and Chip Turner, Google
-Inside Falcon: MySQL's Newest Storage Engine -- Jim Starkey, MySQL AB
-Solving Growing Pains for OpenBC/Xing.com -- Michael Otto and 
 Erick Dennis, epublica GMBH
-MySQL at digg.com -- Kevin Rose, digg
-MySQL Cluster: Carrier Grade Subscriber Repository for Converging
 Networks -- Paavo Helenius, Nokia
-Addressing Data Chaos: Deliver World-Class Data Warehouses -- 
 Matt Casters, Pentaho
-Mission Critical Flight Planning Applications at the U.S. Navy -- 
 Tim Woolverton, U.S. Navy
-InnoDB: Status, Architecture, and New Features -- Heikki Tuuri, 
 Innobase Oy
-Scaling the World's Largest Photo Blogging Community -- Farhan Mashraqi,
 Fotolog
-MySQL Cluster: The Heart of a Fixed Mobile Converged EPG for IPTV --
 George Kongaleth, Ericsson
-Citizenship: Open Source Community Rewards and Responsibilities -- Bdale
 Garbee, Hewlett Packard
-Federation at flickr: Doing Billions of Queries Per Day -- 
 Dathan Pattishall, flickr.com
-A Storage Engine for Amazon S3 -- Mark Atwood
-Bleeding Edge MySQL Cluster: Upcoming Cool Things -- Stewart Smith, 
 MySQL AB
-The State of PHP – Andi Gutmans, Zend Technologies, Inc.
-Contributing to MySQL as an Outsider -- Joel Seligstein, Facebook
-MySQL as Active RDBMS for Surveillance Applications -- Jacob Nikom,
 MIT/Lincoln Labs
-Ruby on Rails and the ActiveRecord ORM -- Evan (Rabble) Henshaw-Plath,
 author and consultant
-Managing MySQL the Slack Way: How Google Deploys New MySQL Servers --
 Michael Still and Grant Allen, Google
-MySQL Sandalcamp: A Relaxed Intro to MySQL -- Zak Greant, Foo Associates

In addition to the full complement of sessions and workshops, visionary
keynotes will be presented by Guy Kawasaki, Eben Moglen, Marten Mickos,
and others. 

The MySQL Conference & Expo will also feature an expo hall, where third
party vendors will showcase their latest products and services -- plus the
return of the "DotOrg" pavilion for non-profit and organization
exhibitors. Fun events such as the MySQL Quiz Show and an ongoing
opportunity for networking will provide attendees with a unique experience
that they won't soon forget. Finally, MySQL exams are being offered onsite
at a significant discount for those not already certified.  Conference
participants can register to take a certification exam for only $25 --
more than an 85% discount from the regular price.

Co-produced by O'Reilly Media and MySQL AB, the 2007 MySQL Conference &
Expo is the largest event of its kind. Bringing together over 2,000 MySQL
developers, users, and DBAs from all over the world, the event will offer
a broad look at MySQL's wide-ranging appeal and capabilities. The
friendly, personal atmosphere encourages users to share information on
creating custom database applications, tools, and software plus expert
instruction, hands-on tutorials, and real-world business advice.

Additional Resources:

For complete MySQL Conference & Expo details, visit:
http://www.mysqlconf.com 

For the latest event announcements and news, visit:
http://www.oreillynet.com/conferences/blog/mysql_conferen...

To apply for media credentials, please visit:
http://conferences.oreillynet.com/pub/w/54/press.html

For information on conference exhibition and sponsorship opportunities,
contact Derek Chase at chase@oreilly.com or 707.827.7257 

To become a media partner, email mediapartners@oreilly.com 

Upcoming O'Reilly conferences:

-O'Reilly Emerging Technology Conference, March 26-29, 2007 in San Diego
-Web 2.0 Expo, co-produced by O'Reilly Media and CMP Technology, 
 April 15-18, 2007 in San Francisco, CA
-RailsConf, May 17-20, 2007 in Portland, Oregon
-O’Reilly Where 2.0 Conference, May 29-30, 2007 in San Jose, CA
-O’Reilly TOC Conference, June 18-20, 2007 in San Jose, CA
-Ubuntu Live Conference, July 22-24, 2007 in Portland, OR
-O'Reilly Open Source Convention, July 23-27, 2007 in Portland, OR
-O'Reilly Energy Innovation Conference, August 22-24, 2007 in 
 San Francisco, CA
-RailsConf Europe, co-presented by O'Reilly Media and Ruby Central,
 September 17-19, 2007 in Berlin, Germany 

About MySQL

MySQL AB develops and supports a family of high-performance, affordable
database products. 
The company’s flagship offering is ‘MySQL Enterprise’, a comprehensive set
of production-tested software, proactive monitoring tools, and premium
support services. 

MySQL is the world's most popular open source database software, with over
10 million active installations. Many of the world's largest and
fastest-growing organizations use MySQL to save time and money powering
their high-volume Web sites, business-critical systems and packaged
software -- including industry leaders such as Yahoo!, Alcatel, The 
Associated Press, Suzuki, and NASA.

With headquarters in the United States and Sweden -- and operations around
the world -- MySQL AB supports both open source values and corporate
customers' needs in a profitable, sustainable business model. For more
information about MySQL, please visit www.mysql.com.

About O'Reilly

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