Inc. magazine has published a lengthy look at the Mozilla project
. "Unlike other open-source ventures, which tend to be niche products embraced by techies who become fiercely loyal to and dependent on the software, Firefox is a mass-market, consumer-oriented product that can easily be replaced should it fail to offer distinct advantages over the competition. That means Mozilla has to move faster and be more innovative and marketing-oriented than its open-source cousins.
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