The 2007 MySQL Conference and Expo

For Immediate Release

For more information, contact:
Sharon Cordesse at 707.827.7065
or scordesse@oreilly.com


Scale to New Heights at the 2007 MySQL Conference & Expo
Registration is Open; Guy Kawasaki, Bdale Garbee & Eben Moglen to Keynote

Sebastopol, CA – February 5, 2007— Registration is now open for the 2007
MySQL Conference & Expo, which will take place April 23-26 at the Santa
Clara Convention Center in Santa Clara, California. The conference is
poised to offer more than 110 sessions and tutorials geared to show
participants how to rapidly build innovative database applications that
can scale as an enterprise grows. A strong selection of MySQL users and
open source experts will share their knowledge about using MySQL to power
high-volume Web 2.0 sites, critical business applications, and the next
generation of packaged software.

Attendees that take advantage of early registration by March 15th can save
$200 off the standard conference fee of $1195.

This year's featured speakers include:

-Guy Kawasaki, Garage Technology Ventures
-Eben Moglen, Free Software Foundation
-Bdale Garbee, Hewlett Packard
-Marten Mickos, MySQL AB
-Matt Casters, Pentaho
-Will Fitch, NASA
-Jacob Nikom, MIT Lincoln Labs
-Ask Bjorn Hansen, Develooper.com
-Dathan Pattishall and John Allspaw, flickr.com
-Andi Gutmans, Zend Technologies
-Brian Aker, MySQL AB
-Rasmus Lerdorf, Yahoo!
-Domas Mituzas, Wikipedia
-Mark Callaghan, Michael Still and Grant Allen, Google
-Kari Silfverberg, Nokia
-Kevin Rose, digg.com
-Guy Harrison, Quest-Laura Thomson and George Schlossnagle, OmniTI, Inc.
-Peter Zaitsev, Percona
-Heikki Tuuri, Innobase/Oracle
-Mark Matthews and Reggie Burnett, MySQL AB

Co-produced by O'Reilly Media and MySQL AB, this event is the largest of
its kind. Bringing together over 2,000 MySQL developers, users, and DBAs
from all over the world, the 2007 MySQL Conference & Expo will reflect
MySQL's wide-ranging appeal and capabilities. The friendly, personal
atmosphere of the event encourages users to share information on creating
the best database applications, tools, and software through expert
instruction, hands-on tutorials, and real-world business advice.

Topics include:

-Database Performance Tuning & Benchmarks
-Clustering, Replication, & Scale-Out
-Data Warehousing, Reporting & BI
-Security & Administration
-PHP, LAMP & MySQL
-Web 2.0, Ajax, Ruby 
-And Much More.

In addition to the scheduled sessions and tutorials, the expo will
showcase the latest tools and products from third party vendors—plus the
return of the "DotORG" pavilion of non-profit and organization exhibitors.
Fun events and the popular "hallway track" will provide attendees with
plenty of networking opportunities and geeky social interaction. MySQL
certification exams are also being offered onsite at a significant
discount. 

Get tough questions answered and formulate new ideas with the best and the
brightest in the MySQL community. There's something for users of every
level at this year's event. Now through March 14, participants can take
advantage of early registration and save $200 off the regular conference
fee.

O'Reilly conferences include: ETech, the O'Reilly Emerging Technology
Conference; OSCON, the O'Reilly Open Source Convention; the MySQL
Conference & Expo, co-presented with MySQL AB; ETel, the O’Reilly Emerging
Telephony Conference; the O'Reilly Where 2.0 Conference; the O’Reilly TOC
Conference; RailsConf and RailsConf Europe, co-presented with Ruby
Central; Web 2.0 Expo and Web 2.0 Summit (co-hosted by Tim O'Reilly and
John Battelle, and co-produced with CMP Technology). O'Reilly conferences
bring together forward-thinking business and technology leaders, shaping
ideas and influencing industries around the globe. For over 25 years,
O'Reilly has facilitated the adoption of new and important technologies by
the enterprise, putting emerging technologies on the map.

Additional Resources:

For complete MySQL Conference & Expo details, visit:
http://www.mysqlconf.com 

For the latest event announcements and news, visit:
http://www.oreillynet.com/conferences/blog/mysql_conferen...

To apply for media credentials, please visit:
http://conferences.oreillynet.com/pub/w/54/press.html

For information on exhibition and sponsorship opportunities at O'Reilly
conferences, contact sponsorships@oreilly.com 

To become a media partner, email mediapartners@oreilly.com 

Upcoming O'Reilly conferences:

-O'Reilly Emerging Telephony Conference, February 27-March 1, 2007 in  
 Burlingame, California
-O'Reilly Emerging Technology Conference, March 26-29, 2007 in San Diego
-Web 2.0 Expo, co-produced by O'Reilly Media and CMP Technology, 
 April 15-18, 2007 in San Francisco, CA
-RailsConf, May 17-20, 2007 in Portland, Oregon
-O’Reilly Where 2.0 Conference, May 29-30, 2007 in San Jose, CA
-O’Reilly TOC Conference, June 18-20, 2007 in San Jose, CA
-O'Reilly Open Source Convention, July 23-27, 2007 in Portland, OR
-O'Reilly Energy Innovation Conference, August 22-24, 2007 in 
 San Francisco
-RailsConf Europe, co-presented by O'Reilly Media and Ruby Central, 
 September 17-19, 2007 in Berlin, Germany 

About MySQL

MySQL AB develops and supports a family of high-performance, affordable
database products. The company’s flagship offering is ‘MySQL Enterprise’,
a comprehensive set of production-tested software, proactive monitoring
tools, and premium support services. 

MySQL is the world's most popular open source database software, with over
10 million active installations. Many of the world's largest and
fastest-growing organizations use MySQL to save time and money powering
their high-volume Web sites, business-critical systems and packaged
software -- including industry leaders such as Yahoo!, Alcatel, The
Associated Press, Suzuki and NASA.

With headquarters in the United States and Sweden -- and operations around
the world -- MySQL AB supports both open source values and corporate
customers' needs in a profitable, sustainable business model. For more
information about MySQL, please visit www.mysql.com.


About O'Reilly

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technology trends that really matter and spurring their adoption by
amplifying "faint signals" from the alpha geeks who are creating the
future. An active participant in the technology community, the company has
a long history of advocacy, meme-making, and evangelism. For more
information: http://www.oreilly.com

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