PR's 'pit bull' takes on open access (Nature)
[Posted January 31, 2007 by corbet]
Here's
an article in Nature on how the scientific publishing industry is reacting to the open access movement. It seems they have hired Eric Dezenhall, a media consultant known for his attack-oriented tactics. "
In an enthusiastic e-mail sent to colleagues after the meeting, Susan Spilka, Wiley's director of corporate communications, said Dezenhall explained that publishers had acted too defensively on the free-information issue and worried too much about making precise statements. Dezenhall noted that if the other side is on the defensive, it doesn't matter if they can discredit your statements, she added: 'Media messaging is not the same as intellectual debate'."
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