Discover the Magic of Technology at O'Reilly ETech 2007

For Immediate Release

For more information, contact:
Sharon Cordesse at 707.827.7065
or scordesse@oreilly.com

Discover the Magic of Technology at O'Reilly ETech 2007

Sebastopol, CA, January 11, 2007--What technological re-jiggering or
change in perspective is poised to blast off into the realm of magic? The
2007 O'Reilly Emerging Technology Conference, ETech, will aim to answer
this question. Spanning the gamut of tech from the infrastructure
supporting mass-market players, to the promise of alternative energy
sources, ETech will examine what's current while keeping an eye firmly
trained on what's coming. Registration is now open for ETech 2007, which
happens March 26-29 at the Manchester Grand Hyatt in San Diego,
California.

As always, ETech will balance pie-in-the-sky theorizing with practical,
real-world information and conversation. The 2007 tutorials and sessions
promise to show attendees how to inject magic into their projects, while
on-site networking with a wide range of conference participants will
encourage the development of new ways of thinking.

This year's featured speakers and sessions include:

-Scott Berkun, author and professor of creative thinking at the University
 of Washington: How to Innovate on Time
-Lee Felsenstein, award-winning electronic designer: 
 If Paper Could Talk, What Would It Say?
-Adam Greenfield, writer and user-experience consultant: Toward a New
 Animism: Old Interaction Paradigms for an Everyware World
-Forest Higgs, CEO, Brosis Innovations: Building a 21st Century Industrial
 Base Via Open Source Technology
-Andy Kessler, bestselling author: Silicon is Invading Medicine
-Mike Kuniavsky, author, designer, and user experience expert:
 The Coming Age of Magic
-Amy Jo (AJ) Kim, networked games designer: Putting the Fun in Functional:

 Applying Game Mechanics to Social Software
-Seth Raphael, MIT Media Lab: Sufficiently Advanced Magic
-Kathy Sierra, author and co-creator of the award-winning "Head First"
 series: Creating Addictive User Experiences
-Richard Sprague, principal group program manager, Microsoft Speech
 Components Group (SCG): 
 Effective Integration of Speech for Interacting with Devices
-Matt Webb, principal, Schulze & Webb: From Pixels to Plastic

Over 1,200 technologists, CTOs, hackers, researchers, thinkers,
strategists, entrepreneurs, business developers, and venture capitalists
are expected to participate in ETech 2007. We invite you to be a part of
the ideas, tools, and discussions happening today that will give rise to
the magic of tomorrow.

O'Reilly conferences include: ETech, the O'Reilly Emerging Technology
Conference; OSCON, the O'Reilly Open Source Convention; the MySQL
Conference & Expo, co-presented with MySQL AB; ETel, the O’Reilly Emerging
Telephony Conference; the O'Reilly Where 2.0 Conference; the O’Reilly TOC
Conference; RailsConf and RailsConf Europe, co-presented with Ruby
Central; Web 2.0 Expo and Web 2.0 Summit (co-hosted by Tim O'Reilly and
John Battelle, and co-produced with CMP Technology). O'Reilly conferences
bring together forward-thinking business and technology leaders, shaping
ideas and influencing industries around the globe. For over 25 years,
O'Reilly has facilitated the adoption of new and important technologies by
the enterprise, putting emerging technologies on the map.

Additional Resources:

For complete ETech conference details, visit:
http://conferences.oreillynet.com/et2007/ 

Read the ETech conference blog for the latest event announcements and
news: http://www.oreillynet.com/conferences/blog/etech/ 

To apply for media credentials, please visit:
http://conferences.oreillynet.com/pub/w/50/press.html 

For information on exhibition and sponsorship opportunities at O'Reilly
conferences, contact sponsorships@oreilly.com 

To become a media partner, email mediapartners@oreilly.com 

Upcoming O'Reilly conferences:

-O'Reilly Emerging Telephony Conference, February 27-March 1, 2007 in  
 Burlingame, California
-Web 2.0 Expo, co-produced by O'Reilly Media and CMP Technology, 
 April 15-18, 2007 in San Francisco, CA
-MySQL Conference & Expo, April 23-26, 2007 in Santa Clara, California
-RailsConf, May 17-20, 2007 in Portland, Oregon
-O’Reilly Where 2.0 Conference, May 29-30, 2007 in San Jose, CA
-O’Reilly TOC Conference, June 18-20, 2007 in San Jose, CA
-O'Reilly Open Source Convention, July 23-27, 2007 in Portland, OR
-RailsConf Europe, co-presented by O'Reilly Media and Ruby Central, 
 September 17-19, 2007 in Berlin, Germany 

About O'Reilly

O'Reilly Media spreads the knowledge of innovators through its books,
online services, magazines, and conferences. Since 1978, O'Reilly has been
a chronicler and catalyst of leading-edge development, homing in on the
technology trends that really matter and spurring their adoption by
amplifying "faint signals" from the alpha geeks who are creating the
future. An active participant in the technology community, the company has
a long history of advocacy, meme-making, and evangelism. For more
information: http://www.oreilly.com

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