LWN text ads are the small advertisements that appear in the left column of
most pages on the site. They are, we hope, relatively unobtrusive (no
bouncing, flashing animations), but, since they tend to be relevant to our
readers' interests, they have response rates that are as good as banner
ads. Text ads are a small but important part of LWN's revenue stream.
Late last week, we transitioned over to a new version of the text ad
system. The new code features some amazing innovations, such as being
integrated into the rest of the LWN site. It is no longer necessary to
create a separate account to place and manage text ads, and text ad
transactions can be viewed along with the rest on the "My Account" page.
The new system also allows advertisers to make more changes to ads as they
are running. (Certain other desired new features, such as the ability to
restrict ad delivery to specific countries, have been deferred for now).
What has not changed is the basic method by which text ads are sold. LWN
uses a sort of auction system; each advertiser names his or her own price
for each ad. At the beginning of each day, the available ad exposures are
divided up between advertisements according to how much is being spent on
each. The result is that we can accommodate small advertisers (the minimum
is $5) while providing a large portion of the site to those who are willing
to pay more.
See the text ad section of the
LWN.net FAQ for more information on how the text ad system works. You
can also head over to this page to see which
advertisements are currently running on the site.
LWN text ads are a great way of supporting the site while simultaneously
drawing attention to your company or some other cause that you support.
They are, for example, ideal for drawing attention to a free software
project that could use more users or developers. Please consider placing your ad today.
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