Look and feel/psychological choices
Posted Nov 20, 2006 17:39 UTC (Mon) by
smoogen (subscriber, #97)
In reply to:
too little... by wtogami
Parent article:
IRC meeting about Novell/Microsoft deal
Warren,
The reason most people chose between distro's is psychological bordering on religious. They like something (say the look of an icon) etc at some point and then build an entire rationalization about why this distro or that is inferior to it. There is no logical reason except inside the head of the believer.
There was a psychological study where a group of psychologists took I think a Chevrolet and relabeled it a Ford (and they did the vice versa). They then took a lot of people who liked a certain brand and told them they were going to drive the next years model and compare it with a similar model from the competitor. The people chose the branded car over and over again even when they said "you know its awfully like a Chevy/Ford, but I just don't like Ford/Chevy."
I am pretty sure that you could change a SuSE system out and change the icons to have Red Hat.. and people would call it inferior because it wasnt the brand they identified with.
Branding is very much about tribal totems and getting something to identify who your 'clan' is. It is getting the lower parts of the subconscious to identify who is safe and who is the enemy.
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