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An Introduction to Salesforce.com's AppExchange (O'ReillyNet)

O'ReillyNet looks at building and distributing applications on Salesforce's AppExchange. "I attended Salesforce's Dreamforce conference last month because I'd heard that Salesforce has been making a big effort to build a platform that was friendly to developers. I expected to be confronted with a pile of corporate-speak and a lot of vaporware, but what I found was much more surprising. Six different keynote presenters talked about mashups, and one-third of customers in attendance talked about wanting to build or purchase mashups. There was some corporate-speak, which these articles should cut through. The technology, however, was powerful and easy."
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