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Macrovision and MontaVista Partner for Digital Rights Management

From:  Annette Oevermann <aoevermann@pacifico.com>
To:  <lwn@lwn.net>
Subject:  Macrovision and MontaVista Partner for Digital Rights Management
Date:  Wed, 08 Jan 2003 17:31:27 -0800

FOR RELEASE ON JANUARY 9

Macrovision Partners with MontaVista Software to Provide Digital Rights
Management Support for Linux-Based Consumer Devices

LAS VEGAS at CES 2003 ‹ January 9, 2003 ‹ Macrovision Corporation (Nasdaq:
MVSN), the leading provider of digital rights management (³DRM²)
technologies, and MontaVista Software, Inc., the company powering the
embedded revolution, announced today that Macrovision has ported its
MacroSafe secure media DRM solution to the MontaVista Linux® OS and both
companies are working to support DRM functionality in the newly launched
MontaVista Linux Consumer Electronics Edition, a new standard development
platform for embedded designs that enables developers to create a broad
range of consumer devices.

MacroSafe is a multi-layered software solution for the secure distribution
and management of video, audio, graphics, and other multimedia applications,
to a variety of non-PC devices including set-top boxes, PDAs, portable
entertainment devices, and digital consumer electronics appliances, in
addition to traditional PCs.

³Our partnership with MontaVista Software will facilitate the adoption and
implementation of the MacroSafe DRM technology in the embedded systems and
consumer electronics markets,² said Carol Flaherty, senior vice president of
Macrovision¹s Video Technology Division. ³DRM enablement and embedded Linux
devices both are becoming increasingly important for the content and
technology communities. Our combined solution helps speed up the development
of embedded consumer electronics products, lowers development risk, and
offers content owners additional secure distribution alternatives.²

A recent Venture Development Corporation market research report concluded
that consumer electronics is the fastest growing market segment for Linux
with an annual growth rate of 49% and projected to reach $149.6 million in
shipments by 2006.  The report estimated that consumer electronics will be
the largest segment of the embedded Linux market by 2006, with over 40%
market share. 

"We are seeing an enormous surge in the number of consumer electronics
products running Linux. In addition, device manufacturers are now
proactively implementing DRM to make their products more competitive,² said
Sheila Baker, vice president, Marketing, MontaVista Software. "We expect the
use of embedded Linux in consumer electronics to grow very rapidly and
MontaVista will continue to provide value-added solutions, such as DRM
enablement through strategic partners such as Macrovision to meet our
customers¹ needs in this market."

About MacroSafe
MacroSafe is a complete security solution for electronic delivery of high
value content ­
its transparent architecture causes little or no impact to the existing
content creation work flow, to the electronic delivery infrastructure, nor
to the consumer¹s viewing experience.  And because MacroSafe is based on
industry standard, non-proprietary programming languages, interfaces and
protocols, it can be quickly and cost-effectively integrated into embedded
devices, consumer electronic set-tops, and into an existing e-commerce and
delivery system.

Macrovision will be demonstrating its MacroSafe DRM for Linux-based set-top
application during January 9-12, 2003 during the CES 2003 event. The
demonstrations are held at the Embassy Suites Convention Center, 3600
Paradise Road, Las Vegas. For demonstration appointment during CES 2003,
please contact Joseph Alfonso at (408) 421-7169 or jalfonso@macrovision.com.
MontaVista Software will be demonstrating a range of cutting-edge end-user
Consumer Devices built on MontaVista Linux at CES in Booth #35179 in the
Embedded Technologies Pavilion, Las Vegas Convention Center at CES.

About MontaVista Linux Consumer Electronics Edition

MontaVista Linux® Consumer Electronics Edition 3.0 (CEE) is the first Linux
operating system and cross-development environment specifically designed for
consumer electronics applications such as mobile phones, digital
televisions, set-top boxes and automotive telematics. CEE enhances Linux
with dynamic power management, rich consumer-focused networking support and
consumer-grade reliability. CEE targets consumer device specific CPUs such
as the Texas Instruments OMAP 1510/5910 Innovator and the IBM PowerPC 405
LP, with others to follow. It forms the foundation of solution stacks from
software partners in key vertical mobile, home and automotive markets. CEE
is tailored to the demands of highly constrained mobile devices, which
require low power consumption, restricted memory size and short boot and
resume times.  CEE 3.0 incorporates file system enhancements and new tools
to measure performance, system timing and memory size. MontaVista Linux
Consumer Electronics Edition supports XIP (eXecute In Place) of the kernel
and applications as well as streaming media optimizations. It integrates
with consumer market middleware such as the J2ME compatible WebSphere Micro
Environment from IBM, and graphics packages such as QT/E from Trolltech and
MontaVista Graphics.

About MontaVista Software Inc.

MontaVista Software is a leading global supplier of systems software for
intelligent connected devices and associated infrastructure. MontaVista
powers the embedded revolution by providing GNU/Linux-based open-source
software solutions. Founded in 1999 by real-time operating system (RTOS)
pioneer James Ready, MontaVista offers a family of products under the
MontaVista Linux umbrella that address broad-based software developer needs
encompassing applications ranging from communications infrastructure to
consumer electronics. Multiple Editions of MontaVista Linux are available ‹
including Professional, Consumer Electronics and Carrier Grade ‹ along with
complementary technology products providing powerful Java and graphics
development capabilities.

Headquartered in the heart of Silicon Valley, in Sunnyvale, Calif.,
MontaVista Software is a privately held company funded by leading investors
such as Alloy Ventures, US Venture Partners, RRE Ventures, WR Hambrecht +
Co., IBM, Intel Capital, Sony, Panasonic (Matsushita), Toshiba America and
Yamaha Corporation. For more information about MontaVista Software, please
visit http://www.mvista.com.

About Macrovision
Macrovision develops and markets digital rights management (³DRM²),
electronic license management and copy protection technologies for the home
video, music, consumer software and enterprise software markets. Macrovision
has its corporate headquarters in Santa Clara, California, with
international offices in London, Tokyo, Hong Kong, Seoul and Taiwan.

Motion picture studios, cable and satellite TV operators, consumer
electronics companies and personal computer manufacturers use Macrovision¹s
video copy protection technologies to prevent the unauthorized duplication,
reception or use of copyrighted video materials. For more information,
please visit www.macrovision.com.

Macrovision is a registered trademark and MacroSafe is a trademark of
Macrovision Corporation. Linux is a registered trademark of Linus Torvalds.
MontaVista is a trademark of MontaVista Software Inc. All other names
mentioned are trademarks, registered trademarks or service marks of their
respective companies.

This press release may contain ³forward-looking² statements as that term is
defined in the Private Securities Litigation Reform Act of 1995. A number of
factors could cause Macrovision¹s actual results to differ from anticipated
results expressed in such forward-looking statements. Such factors are
addressed in Macrovision¹s filings with the Securities and Exchange
Commission (available at www.sec.gov). Macrovision assumes no obligation to
update any forward-looking statements.

# # #
Media Contacts:

Joe Samagond
Monta Vista Software, Inc.
(408) 328 9234
jsamagond@mvista.com

Miao Chuang
Macrovision Corporation
(408) 562 8451
pr-info@macrovision.com

Yoshihiko Morita
Macrovision Japan & Asia KK
+81 (0) 3 5774 6279
ymorita@macrovision.com



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