why google does it and the infinite accounts issue
Posted Aug 10, 2006 19:27 UTC (Thu) by berntsen
In reply to: Google's project hosting service
Parent article: Google's project hosting service
First, I believe I know why google makes all these efforts that require you to have google or gmail account: personalised data.
If you decide to use one of their many nice services, you will have to get an account which will most likely create you a cookie that will follow you for all their services, including searching. Now they will know a lot about you and can make better services for you, because they know what you want (at least they ought to be able to make an educated guess). Knowing a lot about you will make it more difficult for newcommers to compete, since they do not have the amount of data making up the difference when attempting to produce _personally relevant_ services.
I came to this conclusion reading the oreilynet article on web 2.0: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/...
I may be wrong about what they do technically with cookies (as I haven't bothered to investigate), but I still believe very much that their drive is to gather data about users to let them make better services (and this way make more nice money :)
Second, as most of us, I am tired of the infinite number of accounts you are required to make, in order to 'participate' on sites on the web. I stumbled upon the proposal, openid, http://www.openid.net/ while reading blogs on planetrdf, and it seems a neat solution to me. Someone has voiced security concerns (of course), but the idea _is_ very neat I think.
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