2006 Web 2.0 Conference

For Immediate Release
For more information, contact:

Ben Stricker
CMP Media
(415) 905-2464
bstricker@cmp.com

or

Suzanne Axtell
O'Reilly Media, Inc.
(707) 827-7114
suzanne@oreilly.com

Third Annual Web 2.0 Conference to Address
"Disruption and Opportunity" on the Web

Requests to Attend Internet Economy's Leading Event Now Being Accepted

San Francisco, CA--May 17, 2006--O'Reilly Media, Inc. and CMP Media today
jointly unveiled the list of preliminary participants and topics for the
third annual Web 2.0 Conference. Web 2.0 has become the gathering place
for business leaders of the new Web, bringing together a community of
innovators to discuss and debate the most important issues and strategies
driving the Internet economy. This year's theme is "Disruption and
Opportunity," focusing on the services, applications, businesses, and
models that are reshaping the business landscape and creating
opportunities for entrepreneurs who understand the power of the Internet.
The Web 2.0 Conference takes place November 7-9, 2006 in San Francisco.

While the Web has become a robust platform with countless innovations
driving its ongoing development, widespread disruptions in traditional
business models are well underway. "The telcos feel under siege from VoIP
and bandwidth hungry content companies," notes conference chair John
Battelle. "Entertainment and publishing companies are struggling with
consumer-driven media and the attention economy. And the IT giants are in
a battle for their lives with the 'give it away free and monetize it with
ads' model of Yahoo! and Google. But within the chaos of disruption lie
the seeds of opportunity. This year's Web 2.0 Conference examines how the
startups and financiers are tending those seeds, and will also highlight
how the incumbents--from the newly constituted AT&T to the venerable
Microsoft--are taking advantage of the disruption."

The Web 2.0 Conference is known for its interactive format stressing
audience interaction and participation. Through incisive plenary sessions,
cut-through-the-hype onstage conversations, rapid-fire "high order bits"
and "show me" presentations and in-depth workshops, visionaries and
executives from platform businesses will present their unique perspective
on the Web's future-in-flux. Confirmed speakers include:

- John Battelle, Chairman and Publisher, Federated Media Publishing
- Jeffrey P. Bezos, Founder and CEO, Amazon
- Beth Comstock, President, NBC Universal Digital Media and Market
  Development
- Chad Hurley, CEO and Founder, YouTube
- Eric from The Kleptones
- Blake Krikorian, CEO, Sling Media
- Marissa Mayer, Vice President, Search Products and User Experience,
  Google, Inc.
- Roger McNamee, Managing Director, Elevation Partners
- Mary Meeker, Managing Director, Morgan Stanley
- Jonathan F. Miller, Chairman and CEO, AOL
- Tim O'Reilly, Founder and CEO, O'Reilly Media, Inc.
- Kevin Rose, Founder and Chief Architect, digg
- Toni Schneider, CEO, Automattic, Inc.
- Arthur Sulzberger, Jr., Chairman, The New York Times Company
- Mark Zuckerberg, Founder and CEO, Facebook

More participants will be announced as the program takes shape over the
coming months.

The Web 2.0 Conference focuses on emerging business and technology
developments that utilize the Web as a platform and defines how the Web
will drive business in the future. What began as a focused gathering on
the implications of the Web becoming a platform has transformed into an
industry event focused on the latest Internet innovations that are
redefining the way companies do business and how people live. Sample
topics to be addressed at the conference include:

- Defining Web 3.0: What's Next
- Collision of the Titans: Publishers v. Platforms
- Collective Intelligence or the Madness of Crowds?
- What Might Go Wrong in Web 2.0?
- Is the IPO Culture Over?
- The Tiered Internet: A Debate
- Web 2.0 in China
- Disrupting the Disruptors: Incumbents Strike Back
- Privacy and Trust: Who Owns Your Data?

This year's conference will also feature the Launch Pad event, which
debuted last year to enthusiastic reviews. Launch Pad showcases a select
group of start-ups offering a promising new business model or innovative
technology--or both. Sixty entries vied for inclusion last year; only
thirteen made the cut. This year's competition for Launch Pad inclusion
promises to be even fiercer.

The Web 2.0 Conference connects the leaders and technologists opening the
Web's business opportunities. Conference attendance is limited to maintain
an intimate setting and foster dialogue among all participants. General
attendee registration for the Web 2.0 Conference is by invitation only;
requests for invitations are now being accepted. Media credentials will
also be extended by invitation only.

Only the Web 2.0 Conference brings the intelligence, innovation, and
leadership of the internet industry together. The conference is produced
in partnership with O'Reilly Media, Inc. and CMP Media, and is moderated
by John Battelle, Program Chair, and O'Reilly CEO Tim O'Reilly.

Additional Resources:

For complete conference details, visit:
http://web2con.com

For information on sponsorship and Launch Pad opportunities at O'Reilly
conferences, contact Amber Rattu: amber.rattu@cmp.com or 415-905-2647

For news articles, blogs, announcements, and photos (available for use
with attribution) from the 2005 Web 2.0 Conference, see:
http://www.oreillynet.com/where2005/

About CMP Media (www.cmp.com)
CMP Media is a marketing solutions company serving the technology,
healthcare and lifestyles industries. Through its market-leading portfolio
of trusted information brands, CMP Media has earned the confidence of more
professionals and enthusiasts in these fields than any other media
company. As a result, CMP is the premier provider of access, insight and
actionable programs designed to connect sellers and buyers in each of
these industries in ways that yield superior return on investment. CMP
Media is a subsidiary of United Business Media
(http://www.unitedbusinessmedia.com), a global provider of news
distribution and specialist information services with a market
capitalization of more than $3 billion.

About O'Reilly
O'Reilly Media spreads the knowledge of innovators through its books,
online services, magazines, and conferences. Since 1978, O'Reilly has been
a chronicler and catalyst of leading-edge development, homing in on the
technology trends that really matter and spurring their adoption by
amplifying "faint signals" from the alpha geeks who are creating the
future. An active participant in the technology community, the company has
a long history of advocacy, meme-making, and evangelism.
For more information: http://www.oreilly.com

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