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I hate marketing speakI hate marketing speakPosted Apr 20, 2006 22:54 UTC (Thu) by proski (subscriber, #104)In reply to: I hate marketing speak by kornak Parent article: Software's 'stack wars' (ZDNet) Actually, "stack" is a common non-technical word. Computer industry is not its natural territory, so it's expected that the word may have several meanings dependent on the context, just like "core", "bundle" or "command". It's much worse when marketoids misuse technical words like "broadband". People generally expect such words to be well defined, and when they are told that it means "faster downloads" they expect that to be the sole meaning of the word.
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I hate marketing speak Posted Apr 20, 2006 23:08 UTC (Thu) by allesfresser (subscriber, #216) [Link] Hey, yeah... my blazing-fast 56k modem is broadband too.
...compared to my 300-baud acoustic coupler. (Anyone remember "WarGames")? Actually mine never worked reliably past 110 baud... must have been a cheap model, but then again I was only accessing The Source and later Compuserve (logging in through Tymnet). Ah, the old days...
I hate marketing speak Posted Apr 21, 2006 3:56 UTC (Fri) by kornak (guest, #17589) [Link] You are correct. But, I actually was referring to the context in which"stack" has been used in software. Another example would be "rootkit" or yes even "broadband".
I hate marketing speak too, but... Posted Apr 24, 2006 18:13 UTC (Mon) by haraldt (guest, #961) [Link] As far as I can see, they use "stack" as "software components layered together", the news here being Linux as the bottom layer. Instead of MsWindows or some Unix. Can't see any problem with that.
I hate marketing speak Posted Apr 28, 2006 17:18 UTC (Fri) by giraffedata (subscriber, #1954) [Link] I hate marketing speak too, but I actually don't think marketing speak tends to misuse words like that. Marketing tends to hold on to the accurate terms until the misused terminology is so pervasive that the marketer's message won't be understood without it. I think it's because they know they might be held to the correct definitions -- they can't promise broadband if they aren't actually delivering it. ("Broadband" isn't a risk anymore because it's commonly understood to mean "fast internet.") The scourge of marketing speak, on the other hand, is making up new, vague terms all by themselves instead of using the existing well understood ones. They do that to present an appearance of selling something new (same reason corporate management does), and to sell an image in preference to something concrete, whose value can't be manipulated.
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