Radio is the most intimate medium
Posted Apr 15, 2006 6:10 UTC (Sat) by
Junior_Samples (guest, #26737)
Parent article:
The Rise of Media Independence (Linux Journal)
Radio speaks to the listener directly. Talk shows on radio are so successful because radio conveys a sense of intimacy, and involve the listener directly. How do you do that on mp3? Talk radio is an invitation to participate.
Music on the good radio station is like friend selecting tunes which she knows you'll enjoy. And Radio technology is elegantly simple. I needed a new radio for when I go jogging. Found a great AM/FM pocket "sports radio" for
five dollars at Wal-Mart. Someone steals it? Big deal. Someone steals your iPod? Now that might sour your mood.
Radio can be magical. At night the AM band comes alive, and one can find a great variety of programming from distant cities: sports, music, talk, politics, comedy. My favorite nighttime station is CHWO-AM 740. It orginates from Toronto, but easily heard over a large portion of North America (how's that for a WAN?). CHWO's lineup is an eclectic mix of wonderful shows highlighting jazz, pop, swing, doo-wop, and rock and roll. To duplicate such breadth and selection on an iPod would be a full time job, and would require deep financial pockets.
Radio is not dead. It is there to be rediscovered by each new generation. It is the greatest bargain in entertainment today.
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