to process eBay email in an O'Reilly article.
"From our geeky perspective, Atom and RSS seem to be sweeping through the internet, changing the way people and systems get notified about events. From a broader perspective, though, they've got a long way to go we all have plenty of computer-literate friends who've never heard of either.
This means that plenty of opportunities remain to improve systems and applications using RSS or Atom. (Because Atom is the latest and greatest in the history of RSS formats, with endorsements from key representatives of the earlier formats, I'm going to focus on using Atom, but the basic ideas here would work for any flavor of RSS.)
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