O'Reilly publishes Digital Asset Management for Photographers

For Immediate Release
For more information, review copies, cover art, an interview with the
author, or excerpts from the book, contact:
Theresa Pulido (707) 827-7118 or theresa@oreilly.com


Organizational Gold Mine for Photographers
O'Reilly Introduces "The DAM Book: Digital Asset Management for
Photographers"


Sebastopol, CA--Every time you shoot, scan, or store a photograph, you are
involved with DAM or digital asset management, which includes every part
of the process that follows the taking of the picture through final output
and permanent storage. However, most photographers, whether amateurs
capturing a vacation, or professionals earning a living, don't really know
the best way to systematically and efficiently manage workflow for their
photography.

A professional photographer for twenty years, author Peter Krogh explains
the whole DAM system in " The DAM Book: Digital Asset Management for
Photographers" (O'Reilly, US $34.95). He cuts the often overwhelming task
of managing digital photos down to manageable size with a solid plan,
practical advice, and a workable system for filing, finding, protecting,
and re-using photographs.

Having contributed to the development and testing of Adobe Photoshop CS2,
Adobe Bridge, and the DNG Raw format, Krogh is uniquely suited to guide
you through their use. He designed the book "for anyone who is serious
about his or her photographs," promising that “once you understand the
concepts that are described here, working with your digital photographs
will be simpler, more straightforward, and more secure than you can
probably imagine now." Adobe Systems Senior Creative Director Russell
Preston Brown agrees, saying, "When I want to look good in front of a
demanding crowd of photographers, I never hesitate to steal from this
book. Peter Krogh definitely knows what he's talking about."

"The DAM Book," produced in full color, will show you how to:


-Transition to new, more efficient ways of archiving images
-Understand the best methods for filing and storing information, so you
 can easily and quickly find what you need
-Apply metadata and choose useful keywords
-Set up a system that will evolve and grow with your needs and
 technological innovations
-Configure the hardware needed for a stable digital archive
-Protect yourself against the accidental loss of your images and enable
 full recovery should a drive failure occur
-Leverage AdobePhotoshop CS2 with Adobe Bridge navigational software to
 improve your workflow
-Integrate Bridge, Camera Raw, and Digital Asset Management software
-Use cataloguing software to organize your images
-Keep track of multiple versions of your images and find the best one
 quickly
-Migrate your existing archive into your new DAM system
-Import your film images into your digital archive

Part of O'Reilly's Digital Studio series, "The DAM Book" will cut down on
the time you spend searching your hard drive and file cabinet for a
particular image. With the DAM system, you'll be able to assign and track
the data content on your photos. And, if you're a professional, the DAM
system will assure that your images bear your copyright and contact
information, so there will be no more photos circulating in the
marketplace unprotected. Professional or dedicated amateurs alike, will
wonder how they survived without it.

O'Reilly's Digital Media Resources
The world of digital media continues to expand with possibilities. Digital
technology is becoming more accessible and is sparking creativity in a
broader audience. Digital media artists--from the hobbyist or pro
photographer to the graphics designer and digital video producer, or the
DJ to the songwriter and composer--can find a wealth of informative and
instructional articles, books, guides, and media content at O'Reilly's
Digital Media site. For more creative inspiration, visit:
http://digitalmedia.oreilly.com/.

Additional Resources:
For a sample chapter from the book, go to:
http://www.oreilly.com/catalog/dambk/chapter/index.html

For more information about the book series, including table of contents,
index and author bio, see:
http://www.oreilly.com/catalog/dambk/

For a cover graphic in JPEG format, go to:
ftp://ftp.ora.com/pub/graphics/book_covers/hi-res/0596100...

The DAM Book: Digital Asset Management for Photographers
Peter Krogh
ISBN: 0-596-10018-3, 304 pages, $34.95 US, $48.95 CAN
order@oreilly.com
1-800-998-9938
1-707-827-7000
http://www.oreilly.com
1005 Gravenstein Highway North
Sebastopol, CA 95472

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