Create Websites that Draw Traffic--O'Reilly's Latest Release

	From: 	  kerry@oreilly.com
	Subject: 	Creating Web Sites: The Missing Manual--O'Reilly's latest release
	Date: 	November 11, 2005 10:33:31 AM PST
	To: 	  PR@oreilly.com

For Immediate Release
For more information, a review copy, cover art, or an interview
with the author, contact:
Theresa Pulido (707) 827-7118 or theresa@oreilly.com

Create Websites That Draw Traffic with Latest Tech
O'Reilly Releases "Creating Web Sites: The Missing Manual"

Sebastopol, CA--"With the real-world tips and tricks throughout this book,
any reader can build a web site that looks like a 21st-century web site,"
promises Matthew MacDonald, author of the new "Creating Web Sites: The
Missing Manual" (O'Reilly, US $29.95). This practical and comprehensive
guide explains web site fundamentals and the best techniques and tools for
easily creating and maintaining a personal or small-business site that is
visitor-friendly, thoroughly modern, and brimming with the slickest new
features.

Whether creating a first page from scratch, or resurrecting an existing
site that's decidedly uncool, readers will learn the best way to build
great web sites--from concept phase through to web hosting, and make it
stand out with modern formatting practices.  In fact, everything about the
book is modern: it uses style sheets (CSS) from the beginning, devotes a
whole chapter to blogging, and takes into account the hottest new browser
(FireFox).

MacDonald's "Creating Web Sites: The Missing Manual" is a down-to-earth
tutorial that quickly brings even the most non-technical readers up to
speed on web language and the how-to's of web site building with the
following:

-The Basics--Includes a basic primer on HTML, working with JavaScript, and
 incorporating useful services like Amazon's associate program, and Google
 AdSense and AdWords

-The Applications--Covers top web page design applications Dreamweaver and
 FrontPage, and delivers advanced tricks for structuring text, adding
 graphics, linking pages, and making the most of layout and frames

-Attracting Visitors--Discusses how to attract visitors and identify and
 connect with a site's audience and use cool JavaScript tricks and clever
 ways to add audio, video, Flash animation, and other dynamic content

-Web Hosting--How to assess needs, find a good web hosting company, and
 transfer files to a web server

-Making Money--Shows how to use innovative offerings from companies like
 PayPal and Yahoo! to create simple shopping carts and take online
 orders--without a stitch of programming

-Web Interactivity--Learn how to use blogs and host online forums to build
 a community and let visitors talk back


Most importantly, "Creating Web Sites: The Missing Manual" is practical,
assures MacDonald: "The book doesn't cover every nook and cranny of HTML
if it's not useful or widely used--after all, who has time for a history
lesson? It does answer the questions that ordinary people really need
answered."

This witty and intelligent Missing Manual comes with all the vital
information, clear-headed advice, and detailed instructions people need to
make their ideas and vision a web reality.

Additional Resources:

Chapter 6, "Style Sheets," is available on line at:
http://www.oreilly.com/catalog/creatingwstmm/

For more information about the book, including table of contents, index,
author bio, and samples, see:
http://www.oreilly.com/catalog/creatingwstmm/

For a cover graphic in JPEG format, go to:
ftp://ftp.ora.com/pub/graphics/book_covers/hi-res/0596008...

Creating Web Sites: The Missing Manual
Matthew MacDonald
ISBN: 0-596-00842-2, 559 pages, $29.95 US, $41.95 CAN
order@oreilly.com
1-800-998-9938
1-707-827-7000
http://www.oreilly.com
1005 Gravenstein Highway North
Sebastopol, CA 95472

About O'Reilly
O'Reilly Media is the premier information source for leading-edge computer
technologies. The company's books, conferences, and web sites bring to
light the knowledge of technology innovators. O'Reilly books, known for
the animals on their covers, occupy a treasured place on the shelves of
the developers building the next generation of software. O'Reilly
conferences and summits bring alpha geeks and forward-thinking business
leaders together to shape the revolutionary ideas that spark new
industries. From the Internet to XML, open source, .NET, Java, and web
services, O'Reilly puts technologies on the map.

# # #

O'Reilly is a registered trademark of O'Reilly Media, Inc. All other
trademarks are property of their respective owners.