What Is Web Analytics (O'Reilly)
[Posted October 19, 2005 by cook]
Eric T. Peterson
introduces Web Analytics on O'Reilly.
"
In general terms, web analytics is the process of collecting data about the activities of people accessing your website (visitors)--how they found you, when they visited, what pages they looked at, what they bought or downloaded, and so on--and mining that data for information that can be used to improve said website."
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